23 January 2026 - 10 Minutes News for Hoteliers - Page 2

1 min

#ai #traveltech #distribution #hotelindustry #hedna #futureoftravel | Louis-Hippolyte Bouchayer

🌎 69% of travelers research before booking, and 73% of intent goes through search engines and OTAs. AI accounts for ~15% of travel discovery, with +250% YoY growth. Despite its influence, AI's ROI remains unclear. Traci M. from HEDNA highlighted that AI reveals intent contrasts like vibe vs. budget, yet the industry struggles to manage this complexity. Technology complements humans, enhancing rather than replacing them. Traci at Priceline effectively explained this AI and distribution narrative.

2 min

Kerten Hospitality signs Casadora Resort in Morocco

🏠 Kerten Hospitality is developing Casadora Resort by Cloud 7 Hotels in El Jadida, Morocco, with Groupe Ramos. The resort will feature 156 hotel rooms, 140 branded ryads, and 60 fractional ownership ryads. It includes diverse amenities like dining venues, wellness centers, and kids' clubs. André Ramos emphasizes sustainable development while CEO Marloes Knippenberg highlights the resort's unique blend of living, culture, and community. The project is part of Kerten Hospitality's Moroccan expansion.

1 min

Guided by Remington, La Concha Key West hits century mark

🏨 Remington Hospitality celebrated the 100th anniversary of La Concha Key West, Autograph Collection on Duval Street, Key West, Florida, originally opened in 1926. The hotel underwent renovations to meet Marriott’s Autograph Collection standards while preserving its architecture. The centennial featured an event with a time capsule ceremony and community involvement. La Concha also partnered with Reef Relief for coral conservation efforts. CEO Ben Perelmuter emphasized the hotel's historical value and commitment to delivering long-term returns.

2 min

AI platforms are eating Booking's cake. For some time now, it has been clear that some change will come to hotel distribution. AI is going to be disruptive to the current OTA paradigm. But how?… | Martin Soler

🚀 AI platforms are challenging Booking's dominance. OTAs have mature data, but AI-enhanced conversational search offers better user experience for travel bookings. OTAs may develop AI chat systems or become backend providers, while AIs could evolve into metasearch platforms. Google’s model shows AIs might avoid cancellations and refunds. GDS could supply data if they modernize. AI bots might create a gig economy for personal travel assistants. Despite AI's rise, OTAs still provide risk management in this stable market.

4 min

How boutique hotels will reinvent themselves in 2026

🏨 2026, the boutique hotel sector is optimistic despite cost pressures. With a focus on unique guest experiences, operators leverage technology for efficiency. Adaptive reuse of real estate is rising, with London leading investment activity. Key strategies include longer-stay programs, sustainability, and partner collaborations. Cost management is crucial due to potential rate hikes, while the emphasis is on operational discipline and guest connection for profitability. Boutique hotels are poised for quiet growth amid these market dynamics.

Clef Verte 2018–2025: How France turned an ecolabel into a market standard

📚 Clef Verte certified 603 establishments in France in 2018. By 2020, it increased to 643. Growth accelerated, reaching 1,077 in 2023. By 2026, 3,035 establishments were certified. Hotels led category growth, with 1,471 certified by 2025. Best Western aimed for 100% certification by 2026. Certification supports sustainability KPIs and aligns with corporate procurement. Clef Verte has evolved from a niche to a mainstream market requirement, enhancing credibility and supporting resource efficiency in hospitality.

Clef Verte 2018–2025: How France turned an ecolabel into a market standard

🌱 Between 2018 and 2026, Clef Verte evolved from a voluntary environmental label to a critical market benchmark. By 2025, it became integral to asset strategy and corporate sourcing, embedding sustainability in portfolio governance and selection criteria.

3 min

Georgia Leaders Unite With Hospitality Industry to Advance Human Trafficking Prevention Efforts

👮 Georgia's Attorney General Chris Carr, State Senator Shawn Still, and hotel industry leaders gathered at the Georgia State House to combat human trafficking, focusing on the hospitality sector's role. They highlighted the importance of standardized training for hotel staff to identify trafficking signs. The American Hotel & Lodging Association and the Georgia Hotel & Lodging Association emphasized partnerships and training expansion, aligning the travel ecosystem against trafficking. Georgia aims to lead nationally in prevention through coordination and vigilance.

1 min

Crestline Adds Hotel Spero, Vignette Collection by IHG, to Its Portfolio

🏨 Crestline Hotels & Resorts announced its management of the 236-guestroom Hotel Spero, Vignette Collection by IHG in San Francisco’s Union Square. Originally built in the 1920s, the hotel preserves its Spanish Colonial Revival architecture. It features 3,000 square feet for events and a 24/7 fitness center. Crestline now manages nine hotels in California. The signature restaurant is set for a transformation, aiming to become a popular spot for visitors and locals.

3 min

Despite operational pressures intensifying worldwide, guest satisfaction climbs again

📈 Global guest satisfaction reached 86.7% in 2025, based on 40M reviews from 12,000 hotels. Shiji's report highlights a 0.5 pp increase in the Global Guest Review Index, driven by 3-star and 4-star hotel improvements. The Middle East saw the highest growth (+0.8 pp), while Asia led with an 89.4% GRI. Google reviews surged 15.7%, narrowing the gap with Booking.com. 5-star hotels achieved a 90.4% GRI, reflecting rising luxury expectations.

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