Posts by author

10minhotel.com

1178 posts

10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

Nighttime soccer match in a packed stadium with bright floodlights and a green pitch; players on the field and banners in the stands.

3 min

Why PSG Is Looking to Hotels to Reinvent the Football Experience

An article published by Hospitality ON this week highlighted an unexpected source of inspiration for one of the world’s biggest football clubs. Speaking at Topliner 2026, Richard Heaselgrave, Chief Revenue…

Nighttime facade of Le BHV Marais department store in Paris, illuminated in blue and pink; crowds at street level and festive lights above the entrance

3 min

BHV Marais Bets on Hospitality as Paris’ Iconic Department Store Reinvents Itself

One of Paris’ most recognizable department stores is preparing for its biggest transformation in decades, and hospitality is at the heart of the strategy. The owners of BHV Marais have…

2 min

The Rise of “Fakefographics.”

I’ve spent thousands of hours over the years researching and building market maps and industry infographics. Done well, they’re incredibly valuable. They simplify complex markets. They help buyers understand categories.…

Top-down view of a brown welcome mat on weathered white wooden steps, reading 'Be Our Guest' in script, with brown shoes at the bottom edge.

1 min

Hosts Lose Direct Guest Relationships on Airbnb, Pay 3% to 15% Fees Compared to Direct Bookings

🏠 Hosts on Airbnb pay 3% to 15% per booking for platform and traffic costs, while losing direct access to guest relationships. Airbnb retains customer data and potential future bookings. Direct bookings incur about 3% in credit card fees, but host retains guest information and saves on finder's fees for future stays. Airbnb, a publicly traded company, maintains shareholder interests, keeping fees stable or increasing. Direct bookings help hosts own their business and customer relationships.

Historic brick building with a vertical lit hotel sign and blue awnings outside.

1 min

Stefano Cuoco Discusses Miramis Italy's Unique Hospitality Ventures in Stockholm and Tuscany on BrandInsiders Episode

🏨 Stefano Cuoco, leader of Miramis Italy and Sweden, shares insights in a 50-minute #BrandInsiders episode. Miramis, a hospitality innovator, focuses on luxury stays and entertainment venues in Stockholm and Tuscany. Key properties include LA ROQQA Hotel, Boutique Hotel Torre di Cala Piccola, and the upcoming Fattoria La Capitana. Discussed topics include hospitality growth through unique features, with an emphasis on sustainability and local storytelling. New openings include Gasometer arts center and Ex Cirio wellness property.

Abstract blue-to-pink gradient background with glossy, striped ribbon-like structures rising from the bottom corners, resembling an abstract sculpture.

2 min

Study Finds ChatGPT Recommends 83% Luxury Hotels, Leaving Most Three-Star Properties Unmentioned Across 4,545 Prompts

📚 Study by Lighthouse examined 4,545 prompts using ChatGPT, across nine global destinations. Results showed 83% of business travel recommendations and 73% of family-friendly results favored four and five-star hotels. In Tokyo, only 10% of hotels were mentioned, while in Paris, 13% appeared. Across all prompts, 49,707 hotel mentions covered just 2,721 unique properties. Most hotels remain invisible, with AI recommendations dominated by a small group. Chains generally outperform independents, except in Paris.

City street lined with tall modern buildings; pedestrians cross at a crosswalk and cars wait at a light in a busy urban district.

1 min

Palisociety Joins Design Hotels, Challenging Marriott's Traditional Brand Model as It Shifts Towards Distribution Focus

🏨 Palisociety's integration with Design Hotels challenges Marriott's position. Marriott is evolving into a marketplace, similar to an OTA, with a focus on its Bonvoy platform for guest bookings. This shift allows independent hotels to join through Design Hotels, bypassing traditional brand standards. While Marriott expands with brands like MGM inside Bonvoy and Homes & Villas, its role as a distribution platform may lead owners to reconsider the necessity of Marriott's hard branding, as distribution becomes the key focus.

Abstract sculpture made of pink, blue, and purple striped ribbons twisting upward against a blue-to-pink gradient background.

3 min

10% of North American Beauty E-commerce Sales Now Stem from Social Commerce, Reports Circana's New Market View.

💸 10% of North America's beauty e-commerce sales come from social commerce, according to Circana. At Cannes Lions, Lindsay Pullins and Cara Pratt noted 70% of shoppers use AI for product search. The shift to AI-driven transactions is imminent, with agentic systems evaluating product data. Retail media's fractured infrastructure impedes standardization, hindering progress. By 2030, brands succeeding will be those prioritizing product data over creative optimization.

Person wearing patterned pants and boots walks along a vivid geometric mural, with a round mirror on the wall to the right.

1 min

Amazon Unifies AI Shopping Assistants Rufus and Alexa+ for Enhanced Personalized Shopping Experience

🛒 In 2025, Amazon merged Rufus, used by 300 million customers, with Alexa+ to create "Alexa for Shopping." This service enhances the shopping experience with personalized guides, product insights, dynamic comparisons, and a year-long price history. Advertisers can engage through sponsored ads and conversational ads on Alexa+. The integration aims to improve product discovery and automate purchasing, making Alexa a leading AI shopping assistant.

Close-up of a printed book page with dense, small serif text and a dotted left margin.

1 min

Aethos CEO Lily W. Discusses Redefining Luxury Hospitality and Scaling Consumer Pathways in Upcoming Podcast Episode

🏠 Lily W., CEO of Aethos, discussed innovative hospitality approaches. Aethos, founded by Benjamin Habbel, challenges conventional luxury norms. Locations include a 20-room Borgo in Umbria and a former Nobu hotel in London. Emphasizing consumer pathways, observation, and experience design, Aethos values poets and Englishmen with puppies as staff. Lily defined failure as limiting luxury to a niche. The conversation will be featured on Hospitality Daily podcast this week.

Input your search keywords and press Enter.