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10minhotel.com

1165 posts

10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

4 min

Revenue Managers Urged to Rethink Historical Data Reliance Amid AI Advancements, Says PerfectCheck Co-Founder

📈 Revenue managers often rely on historical data, assuming past patterns predict future outcomes, akin to relationship behavior. They might drop rates or adjust strategies based on previous success, but circumstances often change. AI can identify patterns, but historical data isn't always reliable for future projections. Managers must evaluate new demand periods independently, leveraging experience to question assumptions. Avoid becoming a "commercial chameleon" reacting blindly to past data; instead, develop a dynamic strategy.

3 min

MBA Group's Report Highlights 25% of Gen Z Abandon Brands Over Outdated Communication; Introduces Pulse Platform to Address Gap

📱 19 minutes ago, MBA Group, a UK communications partner, released a report highlighting a disconnect in corporate communication strategies. Research shows 25% of young people abandon brands due to outdated methods. Only 16% of Gen Z read brand emails vs. 32% using messaging services. Despite this, 70% of businesses still prioritize email by 2026. MBA’s Pulse platform aims to modernize communication tactics, offering rapid, integrated multichannel campaigns, enhancing engagement with Gen Z via channels like SMS and RCS.

5 min

The AI Trip Planning Market 2026

Over the past two years, dozens of companies have appeared promising to rethink how we discover, plan and book travel. Some generate itineraries in seconds. Others want an AI agent…

16 min

Lighthouse's AI Teammate Ernest Enhances Hotel Revenue Management with Real-Time Data and Actionable Insights

📈 AI in hotel revenue management revolutionizes forecasting, pricing, and decision-making. Lighthouse's AI, Ernest, assists commercial teams by integrating live data and providing actionable insights. 67% of hospitality leaders foresee AI's major impact by 2026, though only 10% feel prepared. Delta's AI testing on 3% of fares in 2025 highlights the balance between automation and human oversight. Lighthouse Connect AI bridges hotels with AI travel planners, ensuring visibility in growing channels where 43% of travelers use AI for planning.

5 min

Destination AI 2026 Highlights: 90% of Hotel Leaders Report AI Improves Work Efficiency, But Only 15% See Frontline Impact

💻 Destination AI 2026 in Washington hosted 500 leaders, highlighting AI's shift from experimentation to execution in hospitality. Over 50% of U.S. leisure travelers use AI for planning, with a 45% lower bounce rate. Only 24% of hotels see AI investment returns, yet 37% plan to boost spending by over 10%. AI-driven labor scheduling improved margins by 200-300 basis points. 42% of hotel leaders doubt their data's AI readiness, emphasizing clean, timely data’s importance.

3 min

Survey by Mews Finds 63% of Travelers Prefer AI for Price Tracking, While Only 44% Want AI Itinerary Planning

📈 In July 2026, Mews surveyed 3,250 travelers across eight countries, revealing that 63% favor AI for hotel rate monitoring and 56% for translations. However, only 44% want AI planning itineraries, and 41% prefer it for room personalization. Comfort with AI using shared data is highest in the US (63%) and Spain (72%). Italy and Spain are optimistic about AI, with 58% of Italians welcoming check-ins without front desks. The study emphasizes AI's role in handling admin tasks, enhancing human hospitality.

5 min

GOCO Hospitality Plans Global Expansion of Fivelements Brand with New Locations in Thailand, Switzerland, and Montenegro by 2030

📅 Fivelements, founded in Bali in 2007, is expanding under GOCO Hospitality's acquisition in 2024. By 2027, Fivelements Samui opens in Thailand, transforming a beachfront hotel into a wellness retreat. Fivelements Ubud will undergo renovations in 2028 with new villas. European expansions include Switzerland in 2029 and Montenegro in 2030. These ventures, supported by Fullerton Fund Management, emphasize holistic wellness and sustainability, combining ancestral wisdom with modern practices.

3 min

OTH Hotels Resorts Expands Portfolio with Two New Hotels in Kentucky and North Carolina, Adding 275 Rooms

🏨 OTH Hotels Resorts, founded in 2019 in Williamsburg, VA, expands with two new hotels: Capital Plaza Hotel in Kentucky and Four Points by Sheraton Greensboro Airport in North Carolina, adding 275 rooms to its portfolio. Capital Plaza, a historic 1983 property, will be rebranded as The Franklin Hotel after renovations in early 2027, retaining its New Formalist architecture. OTH now manages 20 hotels and 38 restaurants across the U.S., focusing on strategic growth and enhanced guest experiences.

9 min

AI Adoption in Hospitality Meets Financial Scrutiny: Only 13% of Hotel Chains Report Measurable Returns

📊 In 2026, AI's role in hospitality evolved, with significant developments: Jet fuel prices surged 120% by April due to Middle East conflicts. By August, Google introduced agentic hotel booking in the U.S. AI usage was widespread, with 91% of hotel chains involved, but only 13% saw financial returns. Global tourism saw mixed results, with Asia-Pacific RevPAR up 1.3% in July. China's Golden Week saw outbound trips up 9.3%, but domestic spending dropped 1.9%.

5 min

Opinion: Professionals Face Competency Trap, Repeated Expertise Stymies Growth and Innovation in the Workplace

🍴 In a recent piece by Mike Hohnen, the "competency trap" is explored, where individuals excel at certain tasks and become relied upon for them, leading to stagnation. Herminia Ibarra's book "Act Like a Leader, Think Like a Leader" addresses this issue, suggesting action as a path to new roles. This dynamic often results in people remaining in their comfort zones and not exploring new opportunities for growth. Breaking away requires effort and stepping outside established expertise.

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