Adagio Launches European Campaign to Promote Extended Urban Stays with Aparthotels, Featuring Giant Suitcase Symbol.
💼 In 2023, Adagio, Europe's aparthotel leader, launched a new campaign with Josiane agency, emphasizing immersive urban travel. This marks the fourth year of Adagio's European TV and digital strategy. The campaign highlights extended stays, tiered pricing, and a shift towards sustainable travel. Featuring Marc, the humorous traveler, the series explores aparthotels' flexibility and comfort. In 2024, the tagline "At our place, like at home" was used, leading into 2025's focus on longer family stays.
Share
