HotelData.com Reports 3.6-Point Increase in Hotel GOP Margin to 44.9% in H1 2026, Led by Luxury Gains
📈 Denver, Colorado – August 20, 2026: The H1 2026 Profitability Performance Report by HotelData.com reveals key hotel industry metrics. Gross operating profit (GOP) margin rose 3.6 points to 44.9%. RevPAR increased 8.9% to $144.01, and TRevPAR grew 9.2% to $189.30. Luxury hotels recorded the highest growth with RevPAR up 15.9% to $225.27. Economy hotels faced a 2.7% RevPAR decline despite occupancy gains. The report covers 5,000 U.S. hotels from January to June 2026.
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