Survey Shows Only 18% of Consumers Trust AI for Travel Bookings, Yet AI-Referred Travel Traffic Grows 111%
📊 In 2026, only 18% of consumers trust AI for travel bookings, yet AI-referred travel traffic grew by 111% year over year. Despite low trust, AI-driven cart values in travel are nearly double traditional traffic. A 2026 survey by Quantum Metric involved 1,500 US and UK consumers. AI's hotel recommendations stem from large, skewed datasets. In 2025, AI-referred visitors spent twice as long on travel sites, but by 2026, the time spent decreased by 25%.
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