Milan Hotels' GOPPAR Rises 34.2% YoY Due to 2026 Winter Olympics, Despite Operating Cost Increases
🏖 Milan's full-service branded hotels saw a 34.2% increase in GOPPAR to €118 PAR between YE July 2025 and YE July 2026. Driven by the Milano Cortina 2026 Winter Olympics, occupancy rose 8.9% to 74.4%, and ADR increased 9.2% to €273. February 2026 saw a 112.2% ADR surge to €503. Total revenue grew €38 PAR, while operating expenses increased by €7.4 PAR. Eleven new hotels with 1,036 rooms opened, boosting supply by 1.8%.
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