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Accor - People Culture

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Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT – Accor

  • Accor - People Culture
  • 30 January 2026
💻 Paris, January 29, 2026 - Accor launches the ALL Accor app on ChatGPT, enhancing the user experience with AI-driven hotel searches. This app, available in over 20 languages, allows users to find hotels, view rates, and book securely. Accor, a French industry leader, aims to boost personalization and convenience, aligning with AI trends. Alix Boulnois emphasizes the app’s role in improving guest interaction and loyalty, reinforcing Accor’s market leadership.
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