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BCD Travel’s 2026 business travel outlook

📈 Nov 21, 2025: BCD Travel’s 2026 Travel Market Report highlights a 1.1% rise in global airfare, with Africa and Asia seeing the highest increases. Hotel rates will grow by 4.9%, notably in the Middle East. Car rental costs are predicted to rise 2-4%. Economic fragility and geopolitical uncertainties persist. Companies should adopt data-driven management and focus on sustainability, shifting from pledges to measurable action, to tackle operational risks and rising travel costs.
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Booking.com unveils Black Friday deals with up to 40% off

🗺 Nov 21, 2025: Booking.com launches its largest-ever Black Friday promotion, offering discounts across six categories: accommodations, flights, car rentals, attractions, airport transfers, and cruises. With travel costs expected to rise in 2026, the campaign provides flexible options like free cancellation and book now, pay later. Emphasizing restorative travel, especially among Gen Z, and leveraging AI tools, the deals encourage early planning for trips through December 2026.
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Selling time, not rooms

🏖 Nov 21, 2025, ultra-luxury remote resorts focus on selling emotional value and time, rather than rates or market share. Traditional revenue management tools like compsets and pricing engines are less relevant. Instead, experiences, context, and emotional yield management take precedence. Competitors are alternative experiences like yachts and villas. Automation is limited; personalized systems are crucial. Revenue leaders become curators of experiences, emphasizing decision intelligence and demand refinement to maintain exclusivity and integrity.
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Marriott details Sonder’s collapse and alleged safety threats

🏨 Marriott, on November 20, 2025, revealed Sonder's financial collapse, detailing rapid liquidity issues and guest risks. Sonder's cash reserves dwindled by early November, leading to potential guest lockouts. Marriott terminated their agreement on November 7 to protect guests and address global disruptions affecting 7,700 rooms. Sonder owes Marriott nearly $18 million and requested up to $28 million for wind-down support, which Marriott refused. Guest payments went directly to Sonder, complicating recovery efforts.
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Deloitte holiday travel outlook shows rising intent but tighter spending

🗺 Nov 20, 2025: Deloitte reports rising holiday travel demand with more than 50% planning trips, but financial caution is evident as budgets shrink. High-income earners, surprisingly, are leading this conservative trend. Gen Z and millennials now make up about 50% of travelers, with the latter spending the most. Digital tools like AI and social media videos are shaping travel plans. Luxury travel persists, as some prioritize premium experiences.
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Virtuoso’s 2026 luxury travel trends

🗺 Nov 20, 2025: According to the Virtuoso Luxe Report, luxury travel in 2026 focuses on meaningful experiences. 67% of travel advisors anticipate increased bookings, with 55% expecting higher spend per trip. Destinations are influenced by climate, with 45% of clients altering plans due to climate concerns and 76% opting for off-peak travel. Rising interest in Japan, Iceland, and Morocco highlights shifting preferences, and wellness trips rank as the second-most requested for solo travelers.
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From room types to experiences — how AI is quietly rewriting the rules of hotel merchandising

🏨 November 20, 2025: AI travel assistants revolutionize hotel room selections by focusing on travelers' intentions rather than standard categories like Superior or Deluxe. Experience-based selling enhances pricing, demand, and direct bookings by making hotel rooms emotionally relatable and machine-readable. Hotels with rich experiential data gain a competitive edge, surfacing more frequently in AI recommendations. This shift offers branding opportunities, especially for boutique and design-led hotels, allowing them to showcase their unique identities and stories.
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Wealthy travelers fuel a luxury hotel boom

💸 Nov 20, 2025: U.S. luxury hotel ADR hits a record $394, $168 above the next tier, up from a $60 gap in 2008. Luxury bookings increase by 2.5% year-to-date, with ultraluxury rates in Paris at $2,600 and New York at $1,560. Affluent travelers favor personalized experiences, larger spaces, and privacy, driving demand for villas, multi-bedroom suites, and high-touch services. Brands like Montage are expanding globally, capitalizing on heightened revenue and bookings.
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