How TikTok helps travel brands tap into Q5
For travel brands, the weeks following the holidays and moving into the new year represent a unique marketing window Jan 24, 2025 Defined as the first five weeks of the…
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How AI is reshaping the hospitality digital marketing industry
En español, en français, em português. Artificial Intelligence (AI) has profoundly transformed how users consume content online. With its ability to interpret natural language and capture emotions, AI delivers more…
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Hotels leading the way in sustainable travel
Eco-conscious luxury travelers are seeking hotels that prioritize sustainability and are often willing to pay more for responsible travel Jan 23, 2025 As travelers become more aware of the social…
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How Accor prioritizes talent well-being
In a rapidly evolving world, the company prioritizes the well-being of its talent through innovative strategies that redefine work-life balance and promote health and wellness Jan 23, 2025 In today’s…
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Revenue from direct hotel bookings grew by 60% in 2024
A new report by SiteMinder reveals that hotel websites outperformed all other booking sources in driving revenue per booking in 2024 Jan 23, 2025 The report, SiteMinder’s Hotel Booking Trends,…
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The changes ahead for U.S. hotels in 2025
Lagging inbound international travel has been a headwind for the U.S. in recent years, but 2025 could see some steady gains in this area Jan 23, 2025 Hotel companies are…
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U.S. hotel construction reached historic highs
The total pipeline reached 6,378 projects, a new project record, with 746,986 rooms, showing YOY growth of 7% in projects and 8% in rooms Jan 23, 2025 The U.S. hotel…
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Top trends shaping digital hotel marketing in 2025
Personalizing marketing based on guest preferences and past interactions will continue to be a top priority for hotel marketing teams Jan 23, 2025 Digital marketing is evolving rapidly, driven by…
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Sabre’s key travel trends for 2025
Travelers are taking more trips, boosting budgets, and prioritizing meaningful experiences, family time, and sustainability in 2025 Jan 22, 2025 What are the top considerations for travelers planning leisure travel…
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Amex GBT unveils emissions-based pricing solution
The pricing tool lets clients apply a carbon fee to their travel based upon their selected carbon methodology rather than a flat fee Jan 22, 2025 American Express Global Business…
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