Your Brand Can’t Message Its Way Into Culture Anymore.
📰 December 2024, Omnicom and IPG merge, resulting in 4,000 job cuts, including many brand strategists. Technological shifts enable brands like Nike and Capital One to deliver real-time personalized services, making the old promise-based branding model obsolete. A 2024 Edelman study shows 67% of consumers value problem-solving over shared values. A McKinsey 2023 report reveals experiential utilities yield 3.2x ROI compared to traditional media spends. Brands must focus on services, not just promises, to adapt to this new landscape.
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