Marriott Bonvoy Partners with Swiggy to Expand Loyalty Program Reach in India, Targeting 17.7 Million Users
📅 In India, businesses are enhancing loyalty programs to boost customer retention and growth. Marriott International, through its marketing VP, Khushnooma Kapadia, emphasizes partnerships as key to increasing penetration and relevance. Marriott Bonvoy recently partnered with Swiggy, aiming to increase visibility through the popular platform. In 2024-25, Swiggy had 17.7 million average monthly transacting users. This collaboration reflects a broader trend in India's travel and hospitality sectors to expand loyalty offerings.
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