How Nomad hotels plan to retain boutique appeal under Hilton – Monocle
🏨 In 2024, Hilton acquired a majority controlling interest in Sydell Group, led by CEO Andrew Zobler, setting plans for Nomad's global expansion. This partnership maintains Sydell's management of design and branding while Hilton oversees development. By autumn 2026, Nomad will debut in the Asia-Pacific region with a Singapore location on Orchard Road, integrating local culture with Nomad's unique blend of art and design. Hilton aims for 100 Nomad properties globally, preserving the boutique charm.
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