First Hotels franchise joins HotelREZ to boost demand and direct business
🏨 Sweden-based First Hotels partnered with HotelREZ in 2023, expanding their collaboration to include all 57 properties in Sweden, Norway, and Denmark. This partnership with HotelREZ, a leading hotel representation company, involves the integration of 20 new franchise properties, enhancing GDS connectivity and marketing support. First Hotels aims to boost direct and corporate bookings by leveraging HotelREZ's booking technology and marketing programs, including REZBooker and metasearch coverage across platforms like Trivago and Google.
Share
