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📖 Established in 1968 by 12 independent hoteliers, Preferred Hotels & Resorts has over 50 years of experience enhancing the prestige of luxury hotels globally. The company, family-owned since 2003, introduced the I Prefer Hotel Rewards program in 2006. They acquired Beyond Green Travel in 2020. Renowned locations include NIZUC Resort & Spa (Mexico), Wynn Las Vegas (USA), and Hotel Unique (Brazil). Their strategic approach focuses on marketing partnerships, distribution, and guest loyalty to boost profitability and awareness.
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