Could Sound Design Be Your Hotel’s Secret Weapon? (Dr Michelle Ulor & Clay Bassford)
🏩 On May 3, 2025, Dr. Michelle Ulor, founder of Kinos Studio, and Clay Bassford, founder of Bespoke Sound, discuss the impact of sound design in hotels. Ulor leads a research-led music psychology consultancy, while Bassford's company specializes in creating custom soundscapes for hospitality venues. The conversation is part of a Hospitality Daily Podcast episode, focusing on sound design as a potentially underrated aspect of hotel ambiance and guest experience.
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