Laura

🏡 SiteMinder's 2025 Changing Traveller Report identifies the 'everything traveller,' focusing on accommodation preferences and behaviors. Luxury hotel guests, willing to pay for enhanced experiences and convenience, plan to increase travel budgets, with 59% spending more than the previous year. Event travel is a key growth area, with 68% traveling for events like family celebrations (34%), music (34%), or sports (23%). Millennials lead upscale bookings at 21%, with high-end room must-haves being views (55%) and quality bedding (53%). Add-on preferences include breakfast (51%) and airport transfers (34%). Spa treatments and gourmet experiences rank high (43%), with 45% working during trips. Despite cost-consciousness, 27% state rising costs don't affect their plans. James Bishop, SiteMinder's VP, highlights the 'save to spend' approach, with 59% favoring package deals. Digital savvy luxury travelers expect online efficiency, starting searches on search engines (31%) and OTAs (21%), preferring third-party booking platforms (49%). AI use is anticipated for 52% during accommodation exploration and 43% for pre-arrival communication. Luxury hotels are urged to enhance digital experiences to attract these guests and capitalize on a market with significant millennial influence.