Lamington Group Rebrands Room2 Hometel Portfolio as Second Nature, Plans Expansion with 2,200 Rooms in Development Pipeline
🏨 Lamington Group rebrands its Hometel portfolio from Room2 to Second Nature, expanding to York, Cambridge, Leeds, and Shepherd's Bush. Operating over 330 rooms with a pipeline of 2,200, its strategy includes new developments and management agreements. The brand, initially launched in Southampton in June 2018, embraces sustainability with net-zero commitments since 2021. Upcoming openings include net-zero locations in York, Glasgow, and Manchester, underscoring its commitment to sustainable growth.
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