Amadeus Report Identifies Lead Quality and AI Adoption as Key Drivers for 2026 Hotel Sales Growth
📈 In 2026, Amadeus research surveyed over 315 global hotel and venue sales leaders, revealing key challenges in group and corporate sales. Lead quality was crucial for growth, with 63% citing demand and 60% pointing to third-party channels. Corporate meetings were the top growth opportunity, favored by 70% of leaders. Simplifying RFPs and sales technology focused on ease of use were essential. AI adoption was at 86%, enhancing proposal personalization and market insights.
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