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LODGING Staff

405 posts
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  • 2 min

Red Roof Achieves 35% Increase in Hotel Executions and 65% Growth in App Revenue in 2025

  • LODGING Staff
  • 17 March 2026
🏨 In 2025, Red Roof saw significant growth with a 2% market share increase for The Red Collection and 1.1% for Red Roof Inn. A new app boosted revenue by over 65%. The brand plans to add 3,500 rooms, with new hotel executions up 35% from 2024. Over 700 properties now feature In Stay SMS texting, and FreedomPay enhances payment systems. The Purpose With Heart program achieved a 210% increase in e-learning participation for cultural competency.
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  • 2 min

GF Hotels & Resorts Nearly Triples Portfolio Under Lisa Drake's Leadership, Fostering Long-Term Growth and Inclusion

  • LODGING Staff
  • 17 March 2026
🏨 Lisa Drake, currently with GF Hotels & Resorts, shares insights from her hospitality career. Since her start as a sales coordinator at a large resort, she has played a significant role in tripling GF Hotels & Resorts' portfolio. In 2025, the lodging industry showed promising progress in placing women in leadership roles, a trend Drake hopes continues into 2026 and beyond. She emphasizes maintaining momentum in diversity and inclusion efforts within the hospitality industry.
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  • 1 min

Extended Stay America Premier Suites Reaches 60 Hotels, Aiming for 100 by 2030 in Midscale Market Expansion

  • LODGING Staff
  • 16 March 2026
🏨 In 2021, Extended Stay America launched Premier Suites, the fastest-growing midscale extended stay brand, reaching nearly 60 hotels by 2023. Designed for modern extended-stay needs, these hotels feature kitchens, breakfast, fitness centers, laundry, and workspaces. The brand aims for 100 sites by 2030, driven by strong demand and owner confidence. CEO Greg Juceam highlights Premier Suites' role in addressing midscale extended stay opportunities, reflecting the company's 30-year legacy in the segment.
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  • 2 min

Marriott to Convert The Resort at Kapalua Bay into St. Regis Property, Expanding Luxury Portfolio in Hawaii

  • LODGING Staff
  • 16 March 2026
🏖 Marriott International has signed an agreement to manage The Resort at Kapalua Bay, an oceanfront luxury resort on Maui's northwest coast, in partnership with Kemmons Wilson Hospitality Partners. Scheduled to join the St. Regis Hotels & Resorts portfolio in 2027, the resort spans 25 acres and features 146 ocean-view residences. Guests enjoy a 40,000 square foot spa, 3,415 square feet of indoor meeting space, and 30,210 square feet of outdoor event space. Marriott plans to enhance its luxury offerings in Hawaii with 30 open properties and six in development.
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  • 2 min

CooperWynn Capital Secures $30.6 Million for Restoration of West Texas Big Bend Historic Hotel Portfolio

  • LODGING Staff
  • 16 March 2026
🏨 CooperWynn Capital closed a $30.6 million capitalization with Four Yucca, LLC, and Byways Hospitality for the restoration of the West Texas Big Bend Historic Hotel Portfolio, featuring 79 rooms across three hotels: Holland Hotel, Hotel Limpia, and Maverick Inn. The financing utilized Historic Tax Credits, a USDA B&I loan, and PACE financing. Restoration includes a lobby bar, ballroom, and guestrooms at Holland Hotel. The project succeeded despite challenges during a government shutdown.
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  • 2 min

The Curtis, a DoubleTree by Hilton, Completes Multimillion-Dollar Renovation of All 13 Themed Floors in Denver

  • LODGING Staff
  • 16 March 2026
🏨 Denver, Colorado—The Curtis, a DoubleTree by Hilton hotel, completed a multimillion-dollar renovation, updating all 13 themed floors and suites with new designs curated by NINE dot ARTS. Guests enjoy interactive elements, smart TVs in Hilton Connected Rooms, and upgraded WiFi. The hotel features over 30,000 square feet of revamped meeting spaces and Denver’s largest outdoor hotel meeting space. Lizzie Raudenbush, the general manager, led this transformation, emphasizing a playful guest experience.
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IHG's Garner Hotels Achieves Milestone with 100 Global Openings, Fastest Brand Expansion in Company History

  • LODGING Staff
  • 16 March 2026
📍 Garner, part of IHG Hotels & Resorts, hit 100 global hotels, making it IHG's fastest scaling brand. In 2025, 32 signings and 23 openings were achieved in the Americas, including the first in Mexico. In EMEAA, 43 hotels opened, fueled by a 2024 NOVUM Hospitality deal. Debuts occurred in Italy, Türkiye, the UK, and Japan (three in Osaka, one in Kyoto). The brand also entered Southeast Asia with a Thailand hotel and made five signings in India.
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  • 2 min

Ascend Collection Surpasses 500 Properties Milestone with New Openings in Florida and New York

  • LODGING Staff
  • 16 March 2026
🏨 Ascend Collection, part of Choice Hotels, reached its 500th property milestone with openings in Downtown Hollywood, Florida, and Seneca Falls, New York. The Harrison Hotel offers 95 rooms and amenities, while The Gould Hotel has 48 rooms in a historic setting. As of March 2, 2026, the brand has a 70-property pipeline, expanding in Europe, Canada, Africa, and Latin America. A partnership with SSAW Hotels in China will add 9,500 rooms.
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  • 2 min

G6 Hospitality Partners with Fort Worth Police to Host Safety Seminar for Franchisee Hotels in Texas

  • LODGING Staff
  • 16 March 2026
🛌 G6 Hospitality partnered with Fort Worth Police Department to host a seminar in Dallas, Texas, focusing on safety in hospitality. Held in January 2026, franchisees from Fort Worth attended sessions on human trafficking, narcotics, nuisance abatement, and inspections. CEO Sonal Sinha emphasized safety and local collaboration. Officers like Jentry Cotton highlighted crime reduction. Attendees, including Kenny Patel and Nick Prajapati, found the training on narcotics and code compliance insightful for improving safety at their hotels.
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  • 3 min

Host Hotels & Resorts Reports 2025 Industry Data Showing Women Hold 30% of Leadership Roles, 25% at Chief Level

  • LODGING Staff
  • 16 March 2026
📈 In 2025, women held about 30% of leadership roles in the lodging industry, with near parity at the director level (50%) but only 25% in chief positions and less than 30% of board seats. At Host Hotels, women make up 57% of the workforce and 46% of managerial roles. The Women's Network and initiatives like AHLA's FORWARD support leadership growth. Looking ahead to 2026, continued diversity efforts are seen as strategic advantages for better business outcomes.
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