LODGING Staff - 10 Minutes News for Hoteliers - Page 45

2 min

Lighthouse Announces Launch of Revenue Agent

💻 Denver, Colorado—Lighthouse launched Revenue Agent, an AI tool for hotels, on February 2026. It uses 3 billion daily data points to optimize pricing, sales, marketing, and performance. Revenue Agent works 24/7, suggesting actions and analyzing market data, while learning from user strategy. Lighthouse aims for 10x efficiency. Future plans include AI agents for pricing, sales, marketing, and distribution, integrating into a single platform for coordinated optimization.

2 min

Mews Debuts New Brand Identity

💻 Mews, an Amsterdam-based company, introduced a new brand identity reflecting its growth with a unified operating system for the hospitality industry. Recently, Mews secured $300 million in Series D funding, reaching a $2.5 billion valuation. Over the past year, Mews accelerated SaaS gross profit growth by 55%, expanded to 15,000 properties across 85 countries, and supports over 132,000 monthly active hoteliers. The platform aims to enhance hotel efficiency by integrating guest, operational, and financial workflows.

Hunter Advisors Announces Sale of Two Embassy Suites Hotels in Texas

🏨 Hunter Advisors announced the sale of two Embassy Suites hotels: the 150-suite Embassy Suites by Hilton Austin Arboretum and the 150-suite Embassy Suites by Hilton Houston Near The Galleria. Both built in 1998, these six-story hotels were sold by Ashford Hospitality Trust to a Texas-based investor. The properties offer amenities like meeting spaces, restaurants, pools, and fitness centers. The transaction aligns with regional trends in acquiring institutional-quality hotels with potential for operational improvements.

SpringHill Suites by Marriott Ventura Oxnard Opens

🏨 DKN Hotels has opened the 121-suite SpringHill Suites by Marriott Ventura Oxnard in Oxnard, California, near The Collection RiverPark and 10 minutes from downtown. The hotel offers suites with furnishings by West Elm, a rooftop restaurant, Flora Loca Rooftop Cantina (opening Summer 2026), and amenities like free WiFi, breakfast, a fitness center, pool, and meeting spaces for up to 70 people. The opening aims to boost local economic vitality.

1 min

Pure Wellness Announces Partnership With Prime Group US

🏨 Pure Wellness partners with Prime Group US and Shaner Hospitality to introduce Pure rooms at three Florida properties: Playa Largo Resort & Spa in Key Largo, Art Ovation Hotel in Sarasota, and Hilton Aventura Miami. These rooms feature a multi-step treatment process with 99% anti-viral and anti-microbial protection, air quality surpassing HEPA standards, and hypoallergenic comfort. This initiative aims to enhance guest satisfaction and asset performance.

1 min

Marcus & Millichap Announces Sale of Sacajawea Hotel in Three Forks, Montana

🏨 Marcus & Millichap announced the sale of the Sacajawea Hotel, a 36-room property in Three Forks, Montana. Originally built in 1910 and refurbished in 2010, the hotel features the Sacajawea Bar, Pompey's Grill, and wedding venues. Located in downtown Three Forks, it offers a strategic reinvestment opportunity. The buyer completed a 1031 exchange after selling another Montana asset, and the transaction was managed by Marcus & Millichap's Denver office with support from their hotel team.

1 min

Extreme Hospitality Adds The Franklin on Rittenhouse to Its Portfolio

🏨 Extreme Hospitality added The Franklin on Rittenhouse, a boutique hotel in Center City, Philadelphia, to its portfolio, strengthening its Mid-Atlantic presence. Located near Rittenhouse Square, the hotel is famous for its design and offers a speakeasy named after a Prohibition-era alcohol ring. Extreme Hospitality aims to enhance operational efficiencies and guest engagement while maintaining the hotel's unique character. Eric Rubino, principal of Extreme Hospitality, emphasized thoughtful stewardship of the hotel's boutique identity.

4 min

Choice Hotels International Reports Q4 and Full-Year 2025 Results

📈 Choice Hotels International, Inc., based in North Bethesda, Maryland, reported $369.9 million net income for 2025, and $63.7 million in Q4 2025. Adjusted EBITDA reached $625.6 million for the year. Hotel openings grew 14% globally, with international rooms increasing 12.5%. U.S. extended-stay net rooms rose 11.7%. A 22% growth in global franchise agreements was noted. Full-year 2026 net income expected between $265M to $275M, and adjusted EBITDA between $632M to $647M.

Global Rescue Survey: 20 Percent of Travelers Plan More Trips With Longer Stays in 2026

🌍 2026, Lebanon, New Hampshire—Global Rescue's Winter 2026 Survey highlights evolving travel trends: 20% of travelers plan more trips with longer stays, while 11% favor longer stays but fewer trips. A notable 49% foresee no change. U.S. respondents (52%) expect trip stability, versus 40% of non-U.S. participants. Men (22%) lean towards extended trips more than women (16%). Travelers favoring longer stays seek cultural immersion, cost savings, and a less rushed experience.

Omni Hotels & Resorts Selects Canary Technologies to Enhance Guest Engagement at Its Properties

📱 SAN FRANCISCO, February 2026—Omni Hotels & Resorts, with 50+ locations across the U.S., partners with Canary Technologies to enhance guest experiences. By implementing Canary’s Guest Experience Platform, Omni aims for seamless, personalized stays utilizing features like AI Guest Messaging in 100+ languages via SMS and WhatsApp and a Digital Compendium for hotel info. This initiative ensures real-time communication, reducing service delays and allowing staff to focus on direct interactions.

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