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LODGING Staff

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Pure Wellness Announces Partnership With Prime Group US

🏨 Pure Wellness partners with Prime Group US and Shaner Hospitality to introduce Pure rooms at three Florida properties: Playa Largo Resort & Spa in Key Largo, Art Ovation Hotel in Sarasota, and Hilton Aventura Miami. These rooms feature a multi-step treatment process with 99% anti-viral and anti-microbial protection, air quality surpassing HEPA standards, and hypoallergenic comfort. This initiative aims to enhance guest satisfaction and asset performance.
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Marcus & Millichap Announces Sale of Sacajawea Hotel in Three Forks, Montana

🏨 Marcus & Millichap announced the sale of the Sacajawea Hotel, a 36-room property in Three Forks, Montana. Originally built in 1910 and refurbished in 2010, the hotel features the Sacajawea Bar, Pompey's Grill, and wedding venues. Located in downtown Three Forks, it offers a strategic reinvestment opportunity. The buyer completed a 1031 exchange after selling another Montana asset, and the transaction was managed by Marcus & Millichap's Denver office with support from their hotel team.
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Extreme Hospitality Adds The Franklin on Rittenhouse to Its Portfolio 

🏨 Extreme Hospitality added The Franklin on Rittenhouse, a boutique hotel in Center City, Philadelphia, to its portfolio, strengthening its Mid-Atlantic presence. Located near Rittenhouse Square, the hotel is famous for its design and offers a speakeasy named after a Prohibition-era alcohol ring. Extreme Hospitality aims to enhance operational efficiencies and guest engagement while maintaining the hotel's unique character. Eric Rubino, principal of Extreme Hospitality, emphasized thoughtful stewardship of the hotel's boutique identity.
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Choice Hotels International Reports Q4 and Full-Year 2025 Results

📈 Choice Hotels International, Inc., based in North Bethesda, Maryland, reported $369.9 million net income for 2025, and $63.7 million in Q4 2025. Adjusted EBITDA reached $625.6 million for the year. Hotel openings grew 14% globally, with international rooms increasing 12.5%. U.S. extended-stay net rooms rose 11.7%. A 22% growth in global franchise agreements was noted. Full-year 2026 net income expected between $265M to $275M, and adjusted EBITDA between $632M to $647M.
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Global Rescue Survey: 20 Percent of Travelers Plan More Trips With Longer Stays in 2026

🌍 2026, Lebanon, New Hampshire—Global Rescue's Winter 2026 Survey highlights evolving travel trends: 20% of travelers plan more trips with longer stays, while 11% favor longer stays but fewer trips. A notable 49% foresee no change. U.S. respondents (52%) expect trip stability, versus 40% of non-U.S. participants. Men (22%) lean towards extended trips more than women (16%). Travelers favoring longer stays seek cultural immersion, cost savings, and a less rushed experience.
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Omni Hotels & Resorts Selects Canary Technologies to Enhance Guest Engagement at Its Properties

📱 SAN FRANCISCO, February 2026—Omni Hotels & Resorts, with 50+ locations across the U.S., partners with Canary Technologies to enhance guest experiences. By implementing Canary’s Guest Experience Platform, Omni aims for seamless, personalized stays utilizing features like AI Guest Messaging in 100+ languages via SMS and WhatsApp and a Digital Compendium for hotel info. This initiative ensures real-time communication, reducing service delays and allowing staff to focus on direct interactions.
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Highline Hospitality Partners Announces Acquisition of Pittsburgh Marriott North

🏨 Highline Hospitality Partners (HHP) acquired the Pittsburgh Marriott North hotel, marking their 17th hotel acquisition and first in Pennsylvania. Located in the Cranberry submarket, 20 miles north of Pittsburgh, the 298-room hotel features 12,000 sq. ft. of meeting space. Avion Hospitality will manage the property. Originally built in 2003, the hotel will undergo targeted renovations. The acquisition aims to leverage the hotel's strategic location and stable demand.
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Sencie Launches and Announces Collaboration With The Bower Coronado

🛌 Sencie launched in Irvine, California, introducing an integrated approach to sleep and wellbeing for luxury hotels. Its "WellSense" framework weaves sensory experiences into guest rooms. The Bower Coronado, Sencie's first partner, will debut the Sleep Ritual Tray, featuring a Moonbeam pillow mist, Mulberry silk eye mask, phone sleep pouch, and guided ritual cards. The tray enhances relaxation through scent, touch, light, and sound, providing a personalized rest experience.
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BirchStreet Launches AI-Powered Smart AP Solution

💸 BirchStreet Systems, in Las Vegas, Nevada, launched BirchStreet Smart AP in February 2026. This AI-powered solution automates the accounts payable process, enhancing efficiency and accuracy. It features touchless invoicing, three-way match automation, and BirchStreet SmartPay, reducing manual workload and errors while improving fraud prevention. Valerie Layman, BirchStreet’s CPO, highlights its transformative impact on the hospitality industry, allowing teams to move from transactional tasks to strategic operations.
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Los Angeles Business Coalition Submits Signatures to Qualify Repeal of $742 Million Gross Receipts Tax

💰 Los Angeles, February 2026: Business and hospitality leaders submitted over 79,300 signatures to repeal the Business Gross Receipts Tax on the November 2026 ballot. This initiative aims to support small businesses affected by the tax, which has increased costs and pushed away employers. Los Angeles is one of three Californian cities with this tax. Key voices include Nella McOsker from the Central City Association and Stuart Waldman from the Valley Industry & Commerce Association.
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