Marriott Reports 3.5% Increase in Select-Service Hotel RevPAR in Q1, Narrowing Gap with Luxury Sector
🏨 Marriott's first-quarter results reveal a shift in U.S. hotel demand beyond luxury. Select-service hotels saw a 3.5% increase in RevPAR, recovering from a 1% decline in Q4 2025. Luxury and resort hotels in the U.S. and Canada led with a 7% RevPAR rise. CEO Anthony Capuano credits the select-service rebound to Americans favoring drive-to over fly-to destinations due to rising fuel prices impacting airline fares. A K-shaped economic recovery is narrowing between luxury and lower-chain hotels.
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