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Luke Martin

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Hyatt Reduced Break-Even Occupancy for Larger Hotels from 43% to 22% Amid COVID Challenges, CEO Reveals

🏨 Hotel owners are challenging major groups on costs. At the Skift Global Forum in NYC, Hyatt's CEO Mark Hoplamazian emphasized a mindset of ownership. Hyatt, primarily owning its hotels for 67 of its 70 years, faced the Covid crisis firsthand. Initially, 43% occupancy was needed to break even, but they reduced this to 22% in six months. Importantly, Hyatt shared its strategies with Host Hotels, its largest third-party owner, demonstrating collaboration.
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Hilton Shifts Focus to Mid-Market Hotels in Saudi Arabia as Luxury Segment Matures, Says EMEA President

🏨 In September 2026, Hilton's EMEA president, Simon Vincent, discussed the company's strategy for Saudi Arabia, focusing on expanding mid-market brands and franchises. While luxury brands like Conrads and Waldorfs have already been established, the aim is to replicate the success seen in Turkey, where over 100 hotels now exist, mainly mid-market brands. The future growth in Saudi Arabia will focus on Hilton Garden Inns and Hampton hotels in provincial and secondary cities.
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Wyndham Launches Dolce Nova, First Boutique Extension of Dolce Brand by EMEA Team for Upper-Upscale Market

🏨 Wyndham Hotels & Resorts launched Dolce Nova, a boutique upper-upscale extension of its Dolce Hotels & Resorts brand, on Monday. This marks the first brand concept originating from Wyndham's EMEA team, notable since the company acquired 20 of its 25 brands. Dimitris Manikis, president for Europe, Middle East, Eurasia, and Africa, highlighted this strategic move at the Annual Hospitality Conference in Manchester. Dolce Hotels, acquired in 2015, typically feature 200-400 rooms, focusing on conferences and events.
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