Meliá’s Upmarket Bet Pays Off in Spain. Cuba Is Another Story
🏨 Meliá Hotels saw a 23.6% increase in net profit, surpassing €200 million in 2025. The company expects 2026 revenue per available room (RevPAR) to grow in the low- to mid-single-digit range. Spain is key, generating approximately 49% of its operating profit. The strategy focuses on higher rates and a premium brand mix, with partnerships over real estate investments. The company's performance in Cuba demonstrates sensitivity to external shocks.
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