10minhotel

📺 The new era of in-room TV has begun, transforming it into a monetized point-of-sale platform. Advertisements now offer one-click purchases directly from the screen, turning passive consumption into active commerce. This shift has significant implications for the hospitality industry, offering potential for increased revenue through real-time prompts and personalized data. However, the balance between enhancing guest experience and turning their sanctuary into a retail space is under scrutiny. The future of guest stays is poised for change.

💻 The article critiques the hypocrisy of revenue leaders promoting personalization while pushing rigid packages in hospitality. It argues packages, designed to simplify pricing, lack true personalization, which should empower customers to customize experiences digitally. Despite available technology, the industry clings to easily marketed packages, treating guests as statistical units. The author urges a shift to genuine self-directed choices, highlighting a gap in strategic vision. True personalization serves guests, contrasting packages serving operational convenience.

Last month, the usual October industry event took place. I won’t name it—you know which one. While scrolling through LinkedIn comments, I came across a colleague’s summary of the day:…