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Posts by author

Mark Fancourt

74 posts
Mark Fancourt is Principal Consultant and Co-Founder of TRAVHOTECH, a hospitality and travel technology consultancy based in Las Vegas. Recognised by HSMAI as one of the Top 25 Minds in Sales, Marketing & Revenue, he has more than three decades of global leadership experience as COO, CIO and Managing Director, and over 20 years in travel, hospitality, gaming and retail technology. He is a regular columnist for 10 Minutes Hotel News; his opinions on hotel tech are his own.
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  • 2 min

It’s nothing personal

  • Mark Fancourt
  • 22 November 2025
The topic of the week has me grinding my teeth a little. It’s the sheer hypocrisy flowing from revenue leaders, that constant, breathless sermon about “Personalization! The customer craves unique…
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  • 2 min

Glass Houses and AI Browsers

  • Mark Fancourt
  • 15 November 2025
We all saw this headline. Amazon versus Perplexity. It’s a classic tech brawl: the established giant protecting its turf versus the disruptive upstart wielding the shiny new weapon of Agentic…
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  • 2 min

Shame! Shame! Shame!

  • Mark Fancourt
  • 8 November 2025
The sound of Bill Hornbuckle admitting to the press that the pricing strategy was a mistake, that the $26 water and the $12 coffee were a “shame on us” moment,…
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  • 2 min

What happens when…..?

  • Mark Fancourt
  • 1 November 2025
What happens when no one can travel anymore? Let’s talk about it. The global tourism economy is a juggernaut. It’s an undisputed growth story, expected to grow by 10% this…
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  • 2 min

Are you being served, Sir?

  • Mark Fancourt
  • 25 October 2025
The state of dining service in the USA has become a fascinating, if infuriating, contradiction. Just the other night, I watched this whole dysfunction play out in real time. A…
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  • 2 min

How ya like me now?

  • Mark Fancourt
  • 18 October 2025
The air in this town always feels different when the wind shifts. Not the dry desert wind that kicks up dust, but the subtle, corporate wind that changes the vibe…
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  • 2 min

“A (substitute loyalty program name) Hotel”

  • Mark Fancourt
  • 11 October 2025
Hilton’s got another five “brands” on the way; Radisson’s got an explainer for their own explainer. This desperate pursuit of another name for a building – another “bed block” –…
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  • 2 min

Don’t Fence Me In

  • Mark Fancourt
  • 4 October 2025
I’ve been stewing on this for a while, this infuriating tendency in our industry to build walls where we should be building bridges. Don’t fence me in. It’s a classic…
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  • 2 min

Speaking of Experience

  • Mark Fancourt
  • 27 September 2025
The word “Experiences” has been cheapened. It’s plastered on every brochure, website, and PowerPoint slide, a lazy substitute for actually delivering something memorable. I see it and I’m left wondering,…
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  • 2 min

Elegantly Wasted

  • Mark Fancourt
  • 20 September 2025
I want to talk about “time”. The ultimate commodity, the one thing we can’t buy more of, and a concept we seem to have utterly lost control of in our…
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