Big vs boutique: The revenue management pricing paradox
💸 Michael McCartan, area VP EMEA at IDeaS, examines revenue management in boutique vs. branded hotels. Boutique hotels have traditionally been hesitant to adopt advanced revenue management solutions. These hotels face a greater impact from revenue strategy errors, with a 20% discount on room rates resulting in a 10% revenue decrease for a 20-room hotel versus a 1% decrease for a 200-room hotel. Advanced revenue management systems (RMS) can help smaller hotels optimize pricing, minimize gap nights, and employ flexible pricing strategies. Larger hotels already benefit from automation in pricing adjustments and inventory management. Embracing RMS can enable boutique hotels to compete effectively, even during off-peak seasons or local demand spikes.
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