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Posts by author

Nashi Dasgupta

181 posts
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  • 4 min

Top Strategies to Increase Guest Reviews for Your Hotel

  • Nashi Dasgupta
  • 11 March 2025
🔍 81% of travelers read reviews before booking a hotel. High ratings increase direct bookings and revenue. TripAdvisor, Google, OTAs are key for decisions. Strategies to boost reviews include automated emails/SMS, QR codes, Wi-Fi prompts, staff requests, lucky draws, social shoutouts, and gamification. Responding to reviews should be within 24-48 hours. Focus on areas like cleanliness, service, comfort, F&B, and check-in/out efficiency. Social media can amplify reviews. Training staff enhances guest experiences. ReviewMinder consolidates feedback and offers analytics.
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  • 1 min

STAAH and Espire Hospitality join forces for a change

  • Nashi Dasgupta
  • 11 March 2025
🏨 STAAH partnered with Espire Hospitality to optimize operations, tackle rate management issues, and improve reporting insights. Espire's Head of Revenue, Mohd Aamir, praised the user-friendly interface and innovative products offered by STAAH for enhancing distribution and revenue management strategies. STAAH's Max Channel Manager, Booking Engine, WatchMyRate widget, and Get Google feature play crucial roles in increasing visibility, driving direct bookings, and providing dynamic rate intelligence for smarter pricing strategies. Shoaib Ali, National Sales Head of STAAH India, highlights the collaboration's support for seamless operations and sustainable growth in the hospitality industry.
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  • 3 min

10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

  • Nashi Dasgupta
  • 4 March 2025
🏨 87% of travelers read online reviews before booking; 53% leave websites if loading exceeds three seconds. Increasing customer retention by 5% can boost profits up to 95%. 80% of consumers prefer personalized experiences. Solutions include omnichannel strategy, managing online reviews, loyalty programs, mobile-friendly websites, SEO, AI personalization, customer analytics, social media engagement, paid advertising, and crisis communication planning. Use tools like STAAH's ReviewMinder and Booking Engine to improve direct bookings and guest experiences.
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  • 3 min

STAAH boosts Indonesian resort’s direct bookings by 50%

  • Nashi Dasgupta
  • 4 March 2025
🏡 Grand Sunshine Resort in South Bandung, Indonesia, faced challenges managing room rates, availability, and guest reviews before using STAAH's channel management solution. Engaging STAAH led to a 50% increase in direct bookings, improved operational efficiency, and enhanced guest booking experience. STAAH offered user-friendly interface, dynamic pricing, pooled inventory, and integrated with the resort's property management system, making it an affordable and effective choice for the hotel's revenue management.
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  • 4 min

STAAH Product Updates You Can’t Miss – February 2025

  • Nashi Dasgupta
  • 27 February 2025
📈 STAAH’s second product update of 2025 fine-tunes the dashboard experience. The update includes two Booking.com API integrations for managing refundable and chargeable Virtual Credit Cards (VCCs), accessed from Bookings or Channels Module, supporting only Booking.com. The Room Label has been renamed in the Extranet, and the Bed Type UI features a new list view. Email confirmation design for SwiftBook bookings has been modernized, including a room-wise breakdown. An enhanced Calendar UI for SwiftBook will soon make non-bookable dates unselectable. SwiftBook now supports Italian and Vietnamese languages, with automated translation for labels and default language URLs. Promo code setup includes primary contact email for booking confirmations. Stackable discounts for Smart Pricing have been introduced, applicable to Device and Region discounts, excluding Pay Now. New integrations include comprehensive hospitality platforms like Aubergenie and TravelBullz, as well as Travex by Akbar Travels for flight and hotel bookings, and ANZCRO for tailored holidays in Australia and New Zealand.
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  • 3 min

The Ultimate Guide to Turning Negative Reviews into Positive Outcomes for Hoteliers

  • Nashi Dasgupta
  • 25 February 2025
📝 Over 80% of travelers read reviews before booking hotels. Reviews come from TripAdvisor, Google, OTAs, and social media. Negative reviews can impact potential guests, but managing them appropriately can be beneficial. The guide suggests monitoring reviews proactively, responding swiftly and professionally, personalizing responses, taking offline conversations, showcasing improvements, encouraging positive reviews, and viewing negative feedback as marketing opportunities. STAAH ReviewMinder assists hoteliers by monitoring, alerting, identifying trends, and boosting positive reviews on multiple platforms.
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  • 3 min

Everything You Need to Know About Get Google: Insights from Our Latest Webinar

  • Nashi Dasgupta
  • 18 February 2025
📣 STAAH's Get Google ensures hotel listings appear at the top of Google's free booking links, boosting direct bookings and visibility. With STAAH SwiftBook, the lowest rates are pulled into Google, without any extra fees beyond the $50/month listing cost. Integration requires an active Google My Business profile. For technical support or inquiries, hoteliers can contact the local STAAH support team or email [email protected]. Further resources include the STAAH Get Google Playbook and a webinar recording for more details.
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  • 2 min

STAAH awarded Expedia Group 2025 Elite partner status

  • Nashi Dasgupta
  • 14 February 2025
📈 STAAH has been named an Expedia Group Elite Connectivity Partner for 2025, placing them in the top 2% of over 400 eligible global connectivity software companies. Expedia Group offers visibility on 200 websites, apps, and distribution through 90,000 travel agencies and partners. Expedia's portfolio includes notable brands such as Hotels.com, Vrbo, and Trivago, and they operate a loyalty program called One Key across Expedia, Hotels.com, and Vrbo.
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  • 2 min

Thoughtful Thursday: A Step-by-Step Guide to OHIP Integration with STAAH

  • Nashi Dasgupta
  • 13 February 2025
🏨 Hotels integrating OPERA PMS with STAAH can use Oracle Hospitality Integration Platform (OHIP) for a seamless connection, leveraging over 3,400 API functions for two-way real-time synchronization. Steps include registering for OHIP, financial discussions, data mapping, and testing. Benefits include self-service, extensive API capabilities, and 24/7 support via Slack. This integration enhances operational efficiency and guest experience.
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  • 3 min

6 Social Media Trends Hoteliers Must Leverage in 2025

  • Nashi Dasgupta
  • 11 February 2025
📱 In 2025, hoteliers leveraging social media trends can boost engagement and direct bookings by focusing on hyperlocal storytelling, short-form video (TikTok, Instagram Reels, YouTube Shorts), user-generated content (UGC), micro and nano influencer marketing, evolving culinary and wellness experiences, and virtual tours with AR/VR technologies. Instagram introduces AI-powered content suggestions, TikTok expands its Travel Hub, Threads integrates more with Instagram, and Google enhances AI video search, making it vital for hotels to adapt to these changes for marketing success.
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