Nashi Dasgupta - 10 Minutes News for Hoteliers - Page 11

2 min

STAAH’s new eBook to guide hoteliers through a rapidly transforming distribution world

📖 STAAH, a hospitality distribution and guest acquisition tech provider, launched a new eBook titled "Hotel Online Distribution 2.0" to help hoteliers redefine guest acquisition and revenue management strategies in response to evolving guest demands and travel behaviors. Authored by STAAH's team, it addresses changes in guest expectations, distribution technology, and provides tips for optimizing revenue. The eBook is presented as a neutral guide, not promoting specific tools, and is available for download. Marketing Director Edwin Saldanha emphasizes the guide's role in navigating the digital transformation of the hospitality industry.

3 min

Nova Express Pattaya expands online visibility with STAAH

🏨 Nova Express Pattaya, part of the Nova Hotels Group and located in Pattaya City, rebranded in April 2024 and has 153 units. The property improved its online visibility and bookings by partnering with STAAH, utilizing their channel manager, booking engine, review management, and Get Google feature. STAAH connects with 500+ online channels, which, along with its booking engine, has been key for Nova Express. The use of STAAH's technology has resulted in increased online presence, bookings, and revenue for Nova Express Pattaya.

3 min

Why Guest Reviews Matter More Than Ever in 2025

📣 In 2025, guest reviews are pivotal for hotel success, influencing booking decisions, revenue, occupancy, brand trust, SEO rankings, guest loyalty, and market differentiation. 81% of travelers read reviews prior to booking. Hotels with higher ratings see higher demand and can charge more. Key satisfaction drivers include cleanliness, value, technology, and genuine hospitality. Proactive reputation management strategies for hoteliers involve encouraging and responding to reviews, leveraging positive feedback, acting on insights, and staying current with trends.

5 min

STAAH Product Updates You Can’t Miss – January 2025

💸 In January 2025, a product update introduced the "SwiftBook – Book More" option, now default in the cart area, with a new permission to disable it if needed. The update also featured an enhanced Smart Pricing discount ribbon displaying the discount name and an optional custom icon. Promo Codes were improved, offering better label design and visibility, with three visibility options for rate management. The "Pay Now" feature was updated to clarify cancellation policy changes, and discounts on discounts (stackable discounts) for Device and Region were introduced. Additionally, UI improvements to the Availability Calendar and new channel integrations with G2 Travel, Wowcher, AVQuest, LetsGoa, and Travcal were announced.

2 min

Step-by-Step: How to Use “Get Google” for Maximum ROI

📡 With STAAH’s Get Google, properties can connect directly to Google Hotel Search for global visibility and drive direct bookings. The platform allows for easy Google connectivity, optimization of listings with high-quality photos, competitive pricing, and compelling descriptions. Analytics tools enable tracking of performance metrics like clicks, impressions, and bookings for ROI analysis. Everything can be managed from the STAAH dashboard, streamlining processes and providing actionable insights.

2 min

STAAH & Saraca Hotels & Resorts: A recipe for success

🏡 Saraca Hotels & Resorts manages nearly 100 keys across India, with properties in Lucknow and Jim Corbett, and forthcoming locations in Jim Corbett & Sri Lanka. Faced with channel manager limitations and inventory push issues, Saraca switched to STAAH's channel management technology. STAAH's Max channel manager offers seamless integration, connects to 500+ OTAs, features dynamic pricing, and enhances revenue management with capabilities like MLOS, CTA, and CTD restrictions. This partnership has led to improved bookings and guest experiences.

2 min

Meet the team: Monthip Manthumnusorn, Business Development Manager – Thailand

🏨 Monthip has 8+ years in hospitality, with 4 years in hotel operations and 4 years in Sales & Marketing. She moved to tech, working 2 years in Thailand as a Sales & Marketing Specialist for a SaaS company offering cloud-based PMS solutions. Currently at STAAH, Monthip leverages her hospitality/tech expertise to aid hoteliers. She values STAAH's collaborative culture and practices a success mantra of striving for excellence and continuous learning. Her interests include staying current with industry trends and travel.

2 min

The Future of Hospitality: Trends Shaping 2025

🏨 In 2025, the hospitality industry is set to revolutionize with a focus on technology, personalization, and sustainability. The previous year, 2024, already marked progress with digital transformation and eco-friendliness in hotels. Key trends for 2025 include tech-first experiences with virtual concierges and mobile check-ins, smart room technology catering to Gen Z, seamless online presence, hyper-personalization enhancing loyalty, sustainable practices, diversified revenue through unique experiences, growth in sleep tourism, and instant brand storytelling on social media. These trends will be crucial for hotels to stay competitive and satisfy evolving guest expectations.

2 min

New Zealand’s Marsden Hotel Group partners with STAAH

🏨 New Zealand's Marsden Hotel Group, with properties under Marsden Hotels & Resorts, Ramada by Wyndham, Wyndham Garden, and Microtel by Wyndham, collaborates with STAAH to enhance revenue opportunities. Implementing STAAH's channel manager, booking engine, and global distribution systems, Marsden aims to streamline booking processes and expand market reach. Emma Kirkland, Director of Revenue Management, notes GDS channel volume doubled in the first month, attributing to new integrations through STAAH. Tarun Joukani, Director at STAAH, emphasizes technology's role in revenue growth for modern accommodations. Marsden operates 15 properties across major New Zealand locations.

1 min

STAAH Weekly Hospitality Quiz: 17 January

📅 Seasoned and aspiring hoteliers tested their hospitality knowledge in STAAH's weekly hotel industry quiz, an initiative aimed to keep participants informed about the latest industry trends. The final quiz of the year offered a range of questions on luxury hotel brands and essential hotel software, inviting participants to challenge themselves and stay updated. Quizzes are available weekly, encouraging ongoing learning and expertise enhancement in the hospitality field. Missed quizzes can be accessed for a catch-up on STAAH's blog.

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