Amadeus Says Meta’s Muse-Duffel Partnership Reinforces GDS Model on Q3 2026 Earnings Call
✈ Amadeus CFO Carol Borg said on November 6, during the company’s Q3 2026 earnings call, that Meta’s Muse partnership with Duffel reinforces the global distribution system model. Muse uses Duffel to access flight inventory, giving Duffel—not Amadeus—the direct relationship. Borg argued that AI platforms will rely on aggregators rather than build booking systems themselves, as competitors pursue similar roles in airline distribution, hotel bookings and payments.
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