Agoda’s Damien Pfirsch Outlines How Airlines Can Use AI Agents to Book Hotels and Transfers
✈ At the Skift Aviation Forum, Agoda Chief Commercial Officer Damien Pfirsch outlined how airlines can expand beyond flights using AI assistants connected to specialist travel agents. He recommended investing in both airline-owned assistants and external AI platforms to arrange hotels, transfers, and other services. Extending miles to hotel bookings, upgrades, and activities—and offering personalized disruption support—could strengthen customer loyalty. The article provides no dates, location, or numerical statistics.
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