RateGain Unites Adara and Sojern to Form World's Largest Travel Intent Data Platform for Targeted Marketing
🗺 RateGain Travel Technologies announced in 2025 the merging of Adara and Sojern to form a single global entity under the Sojern brand. This consolidation, acquired for $250 million, aims to create the largest source of travel intent data worldwide. The unified platform enhances predictive traveler insights and marketing strategies, increasing efficiency and revenue for hotels. RateGain's AI-powered platform focuses on improving direct bookings and simplifying growth for travel brands through integrated data solutions.
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