Sean O'Neill and Adriana Lee

🏨 Ben Rafter, CEO of Atlanta-based Hotel Equities, which operates over 250 hotels, announced a focus on AI to improve hotel margins. Despite promises of record revenue per available room over the past five years, profit margins remain low. Rafter launched HE Labs to explore emerging technologies, led by former consultant Brian Jenkins. The initiative aims to redirect financial benefits to asset-heavy owners who are currently struggling.