Sean O'Neill and Luke Martin

🏨 In 2025, international demand compensated for weaker U.S. performance by major hotel groups. By Q1 2026, U.S. hotels are expected to report their best quarter in a year, aligning with CoStar data showing a 3.6% RevPAR growth. Upper-midscale hotels in the U.S. turned positive for the first time since 2024, and economy-segment hotels recovered to flat year-over-year. Hilton CEO Chris Nassetta anticipates a broader market rebound beyond luxury hotels. Analysts will watch for April data and 2026 forecasts.