Seth Borko and Sean O'Neill

📅 Hilton launched its "Stop Clicking Around" campaign 10 years ago to encourage direct bookings, but OTA market share remains unchanged. The Skift Travel Podcast explores the role of loyalty programs and insights from the Data + AI Summit, emphasizing operational readiness and ROI in AI adoption. Air Canada and others are enhancing AI visibility for customer interactions. The discussion highlights challenges in AI implementation, including operational hurdles, organizational change, and cost management. The travel industry continues to navigate the complexities of AI integration.