Lore, a 6,200-Square-Foot Sensory Bathing Club, Opens in Downtown Manhattan's NoHo District
🛀 Downtown Manhattan sees the opening of Lore, a 6,200 sq ft bathing club in NoHo, co-founded by James O’Reilly and Adam Elzer. Lore features a 700 sq ft communal sauna, infrared sauna, and 46-degree cold plunge, promoting frequent sessions for health benefits. The club uses natural materials to create a sensory-driven environment. Inspired by traditional practices, Lore aims to enrich health and provide a space for reconnection amidst city life.
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