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Posts by author

Vikram Singh

14 posts

Hotel Marketing and Revenue Management in the Time of Pandemic

  • Vikram Singh
  • 13 April 2020
As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated the industry I have…
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  • 8 min

Reality Check on Using Influencers for Your Hotel

  • Vikram Singh
  • 24 February 2020
As social media marketing continues to evolve and grow, one of the questions hotel owners/managers consistently ask me is whether or not it makes sense to work with influencers. Personally,…
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  • 11 min

Hotel and Travel Conferences Need an Upgrade

  • Vikram Singh
  • 21 August 2019
When it comes to hotel conferences and trade shows, I will go ahead and show my age by saying I have been to almost all of them. During the earlier…
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How Google Reviews Is Crushing TripAdvisor

  • Vikram Singh
  • 5 April 2019
An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels,…
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