Vikram Singh

Hotel Marketing and Revenue Management in the Time of Pandemic

As I write my first article during a global pandemic, my title inspiration comes from the Columbian literary superstar, Gabriel García Márquez. COVID-19 has rapidly decimated the industry I have…

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8 min

Reality Check on Using Influencers for Your Hotel

As social media marketing continues to evolve and grow, one of the questions hotel owners/managers consistently ask me is whether or not it makes sense to work with influencers. Personally,…

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11 min

Hotel and Travel Conferences Need an Upgrade

When it comes to hotel conferences and trade shows, I will go ahead and show my age by saying I have been to almost all of them. During the earlier…

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How Google Reviews Is Crushing TripAdvisor

An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels,…

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Hotel Marketing and Revenue Management in the Time of Pandemic

Reality Check on Using Influencers for Your Hotel

Hotel and Travel Conferences Need an Upgrade

How Google Reviews Is Crushing TripAdvisor

The Hotel Brands of the World Infographic

The OTA Market, Finally Mapped

The Hotel Internet Is Controlled by a Handful of Brands

Fewer than 3% of STR searches result in bookings, new data reveals

Hotels Lose Up to 2% of OTA Revenue Monthly. RobosizeME’s New Automation Addresses That Leakage

Influence Society Expands Into Ecuador With First Client Win at Hacienda La Danesa

Bob W reports 69% lower carbon emissions per guest night than European hotel average and launches live impact site

The PMS Wars and AI

What AI is telling travelers about your hotel tonight. And you have no idea

SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

Whittlebury Park Announces Multi-Million Pound Investment for Refurbishment and Sustainability, Aiming for Carbon Neutrality in Five Years

Hotels Must Shift Distribution Strategies Upstream as AI and Creator Content Influence Traveler Decisions

Kempinski Acquires Augustine Hotel in Prague, Marking First Wholly Owned Hotel in Over 50 Years

TikTok Go Launches in the US, Allows Hotel Bookings Through Partner OTAs Within the App

Regional UK Hotels Report Nearly 2% RevPAR Growth in Early 2026, Outperforming London Market

What AI is telling travelers about your hotel tonight. And you have no idea

SOCIETIES Vol 5: Google AI Travel, Guerlain, and the Rise of Design Hospitality

Luxury Hotels Shift to Mobile Technology, Eliminating Fixed Workstations for Seamless Guest Services and Staff Flexibility

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