CSR and Sustainability

🛠 Essendi reopened the ibis Styles Barcelona Sant Joan Despí, a renovated 161-room hotel, near Barcelona, originally acquired in 2015. The hotel transformation completed its rooms in September 2024 and its common areas in November 2024. Following a 33% cost cut and a 3% EBITDA margin rise, asset value is expected to double. Sustainability measures include low-consumption LED lighting, with a Green Key certification achieved in 2024 and BREEAM In-Use certification targeted by late 2025. Revenue Generation Index is projected to increase by 30% by 2027.

🏘️ Can Alberti 1740 Boutique Hotel in Mahon, featured in the Tatler January 2025 Travel Guide, is a 14-room retreat in an 18th-century manor. Recently awarded a Michelin Key, the hotel hosts cultural events like a Parisian gallery exhibition starting May 30, and a charity concert in autumn. Menorca's UNESCO World Heritage Talayotic sites and its 180 km Camí de Cavalls trail offer guests cultural and natural exploration opportunities. Menorca is a UNESCO Biosphere Reserve since 1993.

🚀 Radisson has introduced its first Verified Net Zero hotels in Manchester and Oslo, meeting the Net Zero Methodology for Hotels standards, verified by TÜV Rheinland. The Manchester hotel installed heat pumps and uses 100% renewable energy. The Oslo hotel, launching in July 2025, will use fully renewable district heating. Radisson partners with companies like Nespresso to minimize waste and Klimato for low-carbon menus. The brand aims for full Net Zero by 2050, focusing on converting existing buildings.

🌊 Novotel, marking its first anniversary with WWF, announced new sustainable seafood principles for its 600 hotels, set to be fully implemented by 2027. The goal is to eliminate over 350 endangered species and ensure all wild-caught seafood is MSC-certified. Novotel’s "Plant Forward" initiative aims for 25% plant-based menu items by 2026. Environmental efforts include reducing plastics, food waste, and supporting WWF marine conservation projects. Upcoming plans include participation in the UN Ocean Conference and launching awareness programs.

📍 L’Occitane en Provence was recognized as a trusted supplier by Astria™, a Forbes Travel Guide platform, in February 2025. In Monaco, L'Occitane attended The Summit 2025 from February 25-28. Le Couvent des Minimes in Provence, featuring 49 rooms, is ECOCERT-certified, offering sustainable amenities. Hotel Clara Arte in Brazil features L’Occitane's eco amenities in 300ml dispensers. Located in Brumadinho, it integrates luxury, art, and nature across 140 hectares at the Inhotim Institute.

🌍 May 22, 2025, The Hong Kong Polytechnic University researchers analyzed Chinese millennials' pro-environmental behavior in tourism. Findings highlight that while this demographic values environmental awareness, effective sustainable tourism strategies must integrate cultural and personal values, including pleasure and practicality. Collectivism and long-term orientation enhance pro-environmental behavior, whereas individualism and power distance reduce it. Recommendations for destination marketers include promoting communal and hedonic values and involving both parents and children in sustainability education.

🌳 Daniel Johnson, a hotel technology executive, has been appointed Partnerships Officer - Technology at Hotels for Trees, a nonprofit promoting sustainability in hospitality by planting trees in exchange for reduced room cleanings. The initiative, founded by Floris Licht, integrates with hotel systems like Mews to automate this process. The travel sector contributes 8% of global emissions, with lodging at 1%. Johnson is also Strategic Advisor, EMEA at ProVision Partners.

🌳 Daniel Johnson, appointed as Partnerships Officer - Technology by Hotels for Trees, will drive sustainability in hospitality by integrating tech to plant trees in exchange for reduced hotel room cleanings. The travel sector contributes to 8% of global emissions, with lodging at 1%. Johnson's role aids global reforestation by simplifying this initiative's adoption. He also serves as Strategic Advisor, EMEA, for ProVision Partners, reinforcing sustainability as essential in hospitality.

🏨 Langham Hospitality Group celebrates 160 years of The Langham Hotels and Resorts, founded 10 June 1865. Activities include extravagant guest packages featuring destinations like New York, London, Hong Kong, Melbourne, Sydney, and Gold Coast, plus a special Langham Royale Punch from 10-30 June 2025. The Langham Pink Run aims to raise funds for charity, engaging approximately 1,600 participants worldwide. The brand commemorates its legacy by offering indulgent culinary experiences inspired by its historic innovations.

🏨 Radisson Hotel Group aims for Net Zero by 2050, launching its first Verified Net Zero hotels in Manchester and Oslo. These hotels meet 2040 Net Zero requirements by eliminating carbon emissions from energy, operations, and supply chains. They use 100% renewable energy, with Oslo utilizing district heating from waste treatment. Both hotels reduce waste via food waste management and bulk amenities. The Manchester hotel features 252 rooms, while Oslo focuses on contemporary, energy-efficient design.