CSR and Sustainability

🌏 Global Hotel Alliance's Green Collection expanded by 150% to 472 hotels, launched March 2023. Properties have at least one certification from recognized environmental organizations. Present in 60 countries, 260 destinations. Europe leads with Spain (74 hotels), Italy (57), Germany (54). Regular audits required for certification. 25 out of 45 GHA brands feature properties in the Green Collection.

🏛 Populus Hotels' second carbon-positive property, a 120-room hotel, is set to open in spring 2025 in Seattle's Pioneer Square. Developed by Urban Villages and operated by Aparium Hotel Group, this marks Populus Hotels' first adaptive reuse project, housed in the restored 1907 Westland Building. The property, featuring over 300 artworks, will be carbon positive, offsetting more carbon than it emits. Amenities include a café, meeting rooms, a restaurant named Salt Harvest, and the district's first rooftop bar.

🌎 On Apr 23, 2025, it was reported that eco-friendly luxury travel's demand is growing, with affluent tourists prioritizing environmental stewardship, cultural authenticity, and community support. Advisors are emphasizing sustainability as an enhancement to luxury, offering personalized, responsible experiences. Luxury travel is setting a standard for sustainability integration, with a shift towards trips that leave a lasting emotional and environmental legacy.

🌍 Staypineapple, a national boutique hotel brand based in Bellevue, Washington, has eliminated single-use plastic water bottles across all properties since 2024, diverting around 600,000 bottles from landfills. Guests now receive complimentary PATH refillable water bottles and can use Quench Water Bar refill stations. Aiming for 75% waste diversion by 2027, Staypineapple is pursuing Green Key certification for its Chicago property by the end of 2025 and enhancing waste diversion training for team members.

🌍 Hotels showcasing environmental responsibility, like Solaz with 53,000 square meters of green areas, a desalination plant for 60,000 liters of daily fresh water, and smart rooms powered by Crestron technology, are fostering guest trust and loyalty. A 2024 study highlighted the importance of sustainability in guest preferences in the U.S., with ethical practices leading to repeat bookings. MGM Resorts' Las Vegas properties use solar power for 90% of daytime energy needs and recycle over 30 materials, while the AT&T Hotel & Conference Center uses waste-tracking to divert over 60% of waste from landfills, saving 1.2 million gallons of water annually and reducing energy use by 20%.

🌍 Green Collection hotels saw a 16% increase in stays in 2024, favored by GHA DISCOVERY's 30 million members. The collection now covers 60 countries and 260 destinations, with 81% of properties located in Europe. Brands like Paramount Hotels, The Leela Palaces, Hotels and Resorts, and Lore Group joined in 2024. These hotels uphold sustainability with certifications from EarthCheck, Green Growth 2050, and Green Key. In 2024, Green Collection properties generated 71% of GHA's total revenue and 68% of total nights stayed, with stays 9% longer on average compared to other hotels.

📈 Kristin Oliver to become Chief Human Resources Officer (CHRO) of Hyatt Hotels Corporation on May 12, 2025, succeeding Malaika Myers after her 7-year tenure. Oliver boasts 15 years in HR leadership with experience at HanesBrands, Walgreens, Chico's, and Walmart. Myers, credited with transformative leadership and fostering Hyatt's culture, notably advanced the RiseHY program towards its goal of 10,000 hires. Hyatt reorganizes its management team to support global growth and innovation.

🌏 On Earth Day, Kerzner International joined the World Sustainable Hospitality Alliance, which has over 100 organizations and represents 66,000 hotels, 300 brands, and 8 million rooms globally. Their collaboration aims for Net Positive Hospitality, contributing more to the planet than taking. The Alliance and Kerzner, with its brands Atlantis, One&Only, SIRO, and Rare Finds, will drive sustainable practices to protect natural treasures and support communities.

🌍 Kerzner International joined the World Sustainable Hospitality Alliance on Earth Day to advance sustainability in hospitality. The Alliance, with over 100 organizations, represents 66,000 hotels, 300 brands, and over 8 million rooms globally. The goal is Net Positive Hospitality, where the industry contributes more than it consumes. CEO Philippe Zuber emphasized Kerzner's role in preserving natural treasures through their brands Atlantis, One&Only, SIRO, and Rare Finds.