CSR and Sustainability

🏨 Solenne Ojea Devys, CEO of OKKO HOTELS, and Johanna Wagner from agence Hope discuss future hospitality impacts. OKKO HOTELS plans to buy 2 farms by 2030 to reconnect city-center hotel staff with nature. A strong employer brand boosts talent retention by 22%. B&B HOTELS launched a promotion for young, inclusive work-study students. Technology aids decentralized management at Korner Hotels. Engaging hospitality students is crucial for industry transformation and retaining trained staff.

📍 In May 2023, Lyf Gambetta opened in Paris' 20th arrondissement, offering 140 units starting at €180 per night. Developed by The Ascott Limited and COFFIM, it features diverse accommodations from 15 to 65 m², including community spaces like gyms, rooftops, and coworking areas. With a 2030 target of 150 global properties, Lyf focuses on connecting tourists and locals. The project preserves 50% of a former printing works, integrating local and sustainable architectural elements.

📰 Jean-Claude Lavorel, founder of Lavorel Hotels, establishes a foundation in Lyon to ensure long-term support for social causes. It aids the Léon Bérard Center, Ma Chance Moi Aussi, and organizes events like Noël Ensemble and 2500 Voix. The foundation also backs initiatives such as Sapo Cycle and supports organizations like Handicap International. Its focus is on battling cancer and child protection, reaffirming Lavorel's dedication to meaningful societal projects.

🏖 In 2024, Yelloh! Village offers 18,000 accommodations, attracting over 8.3 million nights with 49% French and 51% European visitors. Starting Easter 2025, they launch a solidarity initiative with "Je pars, tu pars, il part" to provide holidays for 150 families. Investment of €75 million in 2025 enhances infrastructure and digital services. Yelloh! Village employs 5,000 directly and supports 10,000 indirect jobs, emphasizing community engagement and responsible practices.

🛠 Essendi reopened the ibis Styles Barcelona Sant Joan Despí, a renovated 161-room hotel, near Barcelona, originally acquired in 2015. The hotel transformation completed its rooms in September 2024 and its common areas in November 2024. Following a 33% cost cut and a 3% EBITDA margin rise, asset value is expected to double. Sustainability measures include low-consumption LED lighting, with a Green Key certification achieved in 2024 and BREEAM In-Use certification targeted by late 2025. Revenue Generation Index is projected to increase by 30% by 2027.

🏘️ Can Alberti 1740 Boutique Hotel in Mahon, featured in the Tatler January 2025 Travel Guide, is a 14-room retreat in an 18th-century manor. Recently awarded a Michelin Key, the hotel hosts cultural events like a Parisian gallery exhibition starting May 30, and a charity concert in autumn. Menorca's UNESCO World Heritage Talayotic sites and its 180 km Camí de Cavalls trail offer guests cultural and natural exploration opportunities. Menorca is a UNESCO Biosphere Reserve since 1993.

🚀 Radisson has introduced its first Verified Net Zero hotels in Manchester and Oslo, meeting the Net Zero Methodology for Hotels standards, verified by TÜV Rheinland. The Manchester hotel installed heat pumps and uses 100% renewable energy. The Oslo hotel, launching in July 2025, will use fully renewable district heating. Radisson partners with companies like Nespresso to minimize waste and Klimato for low-carbon menus. The brand aims for full Net Zero by 2050, focusing on converting existing buildings.

🌊 Novotel, marking its first anniversary with WWF, announced new sustainable seafood principles for its 600 hotels, set to be fully implemented by 2027. The goal is to eliminate over 350 endangered species and ensure all wild-caught seafood is MSC-certified. Novotel’s "Plant Forward" initiative aims for 25% plant-based menu items by 2026. Environmental efforts include reducing plastics, food waste, and supporting WWF marine conservation projects. Upcoming plans include participation in the UN Ocean Conference and launching awareness programs.

📍 L’Occitane en Provence was recognized as a trusted supplier by Astria™, a Forbes Travel Guide platform, in February 2025. In Monaco, L'Occitane attended The Summit 2025 from February 25-28. Le Couvent des Minimes in Provence, featuring 49 rooms, is ECOCERT-certified, offering sustainable amenities. Hotel Clara Arte in Brazil features L’Occitane's eco amenities in 300ml dispensers. Located in Brumadinho, it integrates luxury, art, and nature across 140 hectares at the Inhotim Institute.