CSR and Sustainability - 10 Minutes News for Hoteliers - Page 37

2 min

Robert De Niro opening his own Nobu hotel in Barbuda

🏡 Robert De Niro, actor and hotel investor, plans to open Nobu Beach Inn in early 2026 on Barbuda’s southwest coast. The property, which De Niro will own with partners Daniel Shamoon and James Packer, spans 400 acres with over two miles of beachfront. Nobu Hospitality, co-founded by De Niro, has 19 hotels worldwide and 23 in development. The eco-friendly Barbuda project will consist of 17 bungalow cottages with 36 bedrooms, featuring multiple restaurants and real-estate opportunities. Pre-sales for 25 beachfront villa lots have begun, with more custom lots to follow.

3 min

Marriott-backed Trailborn opens Grand Canyon location

🏕 Trailborn opened its fifth hotel, Trailborn Grand Canyon, in Williams, Ariz. along Route 66 near Grand Canyon National Park. The redesigned hotel features 96 king and queen guest rooms with modern amenities, a saloon-style event space hosting up to 200 guests, and a restaurant. Outdoor amenities include a pool, hot tub, bocce court, and more. Miss Kitty's, a Southwest steakhouse and bar, will open later this spring. A portion of booking proceeds supports the Grand Canyon Conservancy's initiatives.

1 min

“Hawaiian Culture Is Not a Condiment” – Kainoa Horcajo, Mo’olelo Group

🌾 Kainoa Horcajo, founder and principal of Mo'olelo Group, discussed integrating culture into hospitality on March 1, 2025. The insights are aimed at benefiting businesses and the people they serve. The episode includes resources and music by Clay Bassford from Bespoke Sound: Music Identity Design for Hospitality Brands. The podcast is available on Hospitality Daily Podcast's website and Buzzsprout.

2 min

MGallery arrives in Mexico with luxury resort in Punta de Mita

🏕 Armony Marival Resort & Spa Punta de Mita, part of Accor’s MGallery Hotel Collection, opens in Punta de Mita, Mexico, marking the brand's debut in the country. The luxury resort boasts 212 guest rooms, 56 suites with balconies and terraces overlooking the Pacific, and features biophilic design and Huichol-inspired decor. Six dining venues offer local cuisine, including Divum Restaurant with zero-kilometer fare. The spa provides seven treatment cabins and a Huichol shaman-led Pacific Ceremony. The resort supports the Pietro Rizzuto Foundation and Fundación de Corazón de Niña. MGallery Hotel Collection comprises over 120 boutique hotels globally.

2 min

Starbucks to Cut 1,100 Support Jobs

☕ Starbucks is slashing 1,100 current support jobs and numerous unfilled positions, with notifications sent on Feb. 25. This is part of the "Back to Starbucks" initiative for operational efficiency and technological advancements in the partner and customer experience. CEO Brian Niccol announced the global support team restructuring, which includes 16,000 employees, on Feb. 24 but does not impact retail store personnel. North American VP+ leaders must now be present in Seattle or Toronto offices three days weekly.

EVPassport Partners with CBRE to Accelerate Delivery of EV Charging Infrastructure to Hospitality Properties in North America

💸 FuturePlus added 84 hotels to its IMPACT CERTIFIED ecosystem due to travelers' preferences for sustainable stays. Over three years, the platform has engaged in sustainability and ESG reporting, with the hospitality sector seeing 65% of consumers favor accommodations with recognized certificates. FuturePlus members use IMPACT CERTIFIED badges, signaling ongoing environmental and social progress. Partnered with Booking.com and Travalyst Compliance, FuturePlus contributes to ESG standardization. Clients have collectively set over 4,200 sustainability goals, achieving more than 2,700, with 84 certified hotels accomplishing 750 goals. TROO Hospitality joined FuturePlus in September 2022 for its TROO Impact strategy. Atlas Hotels, with 58 locations across the UK, has also embraced the FuturePlus platform for sustainability initiatives.

3 min

Akia Announces New Marketing Suite for Hotels and Vacation Rentals

🌎 FuturePlus has enrolled 84 IMPACT CERTIFIED hotels, with 750 sustainability goals achieved among them. Over three years, the platform facilitated over 4,200 sustainability ambitions, surpassing 2,700 targets. 65% of consumers prefer accommodations with trusted labels, and 67% support standardized hotel accreditations. FuturePlus collaborates with partners like Booking.com and Travalyst Compliance for ESG standardization in hospitality. TROO Hospitality began its sustainability journey with FuturePlus in September 2022, focusing on a strategy named TROO Impact. Atlas Hotels, managing 58 UK properties, leverages the FuturePlus platform for cohesive sustainability programs.

3 min

Maestro PMS Unveils 22025 Tech Roadmap

📑 FuturePlus added 84 hotels to its IMPACT CERTIFIED ecosystem, responding to travelers' sustainability concerns—70% feel overwhelmed booking sustainable stays. For three years, FuturePlus aids hospitality with environmental/social governance using technology, sustainability frameworks, and expert advice. A trusted badge, IMPACT CERTIFIED, guarantees hotels meet progressive environmental and social criteria. The platform supported TROO Hospitality's sustainability strategy since September 2022. Atlas Hotels, with 58 UK locations, benefits from FuturePlus for a unified, targeted sustainability program. FuturePlus clients set 4,200+ sustainability goals and achieved 2,700+, with 750 goals achieved among the 84 certified hotels.

Subway Partners with FreedomPay to Drive Payment Efficiency

🛏 Eradicating bed bugs in a 50-room hotel emits as much CO₂ as 229 one-way London-New York flights. A 50-room hotel undergoes one bed bug infestation annually, leading to the fumigation of five rooms and an annual full-property chemical treatment, resulting in 70.8 tons of CO₂ per year. Valpas CEO Martim Gois advocates for a non-toxic, digital solution to replace harmful chemicals. Valpas aims to expand its 'hospitality standard' to 2 million beds by 2030, following a €4m seed funding round led by Zenith VC.

Golden Corral’s Digital-First Strategy

🐛 Bed bug eradication in a 50-room hotel equals the CO₂ emissions of 229 one-way flights from London to New York, contributing 70.8 tons of CO₂ annually per hotel. Valpas, offering sustainable and bed bug-free stays, aims to expand its non-toxic, digital solution to 2 million beds by 2030, a 50x growth, following a successful 2024 and a €4m seed funding round led by Zenith VC. Traditional chemical fumigation harms biodiversity, affecting pollinators and only effectively reaching 5% of intended targets.

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