Events

🏃 Arabian Travel Market (ATM) 2026, from May 4-7 at Dubai World Trade Centre, highlights sports tourism's potential, with sports travellers spending twice as much as average tourists. The sector could grow by 63%, boosting Middle East tourism valued at $600 billion, while the global market could hit $2 trillion by 2030. 80% of sports event attendees return as leisure tourists or recommend destinations. The region's expanding infrastructure positions it well for this growth, with Saudi Arabia hosting the 2034 FIFA World Cup.

🗺 Jan. 25, 2026, Josiah Mackenzie shares his insights from the ALIS conference. This quick solo episode highlights Mackenzie's goals for the event. Stay updated by subscribing to Hospitality Daily for summaries and actionable insights. Follow the conversation on YouTube, LinkedIn, and Instagram.

🏨 China, March 31 - April 3, 2026, Shanghai New International Expo Centre hosts Hotel & Shop Plus. This one-stop sourcing event for hospitality professionals highlights the full hotel ecosystem with top global brands in building materials, smart hotels, and lighting. Featuring over 80 activities, it includes Design Week Shanghai and Hotel Culture Week. The event convenes designers, real estate developers, and hotel owners to enhance industry growth and innovation. Register now for free tickets!

📅 Germany: In 2026, the International Hospitality Investment Forum (IHIF) EMEA will occur from March 23-25 in Berlin, featuring over 190 leaders, including executives from Accor and Hyatt Hotels. The event will be hosted at InterContinental and Pullman hotels. More than 85 companies will exhibit, with themes reimagining value and sustainability in hospitality. Attendee passes offer varied access, and a 10% discount is available for BHN readers on All Access Passes.

📅 February 25-26, 2026, at London ExCel, NoVacancy Hotel + Accommodation Industry Expo will debut. Dan Assor emphasizes the irreplaceable serendipity of in-person events over AI. From 2026 to 2030, expect a rise in conferences. Growth Advisors International Network (GAIN) will attend with a VIP event. The #GAINmomentum Podcast will continue exploring tradeshow success and hospitality trends.

🐶 BARK Air’s 2026 State of Pet Travel Report highlights the trend of prioritizing pet comfort during travel. In 2025, 88% of pet owners traveled with dogs, and 94% are willing to forego traditional amenities for pet-friendly experiences. BARK Air, now collaborating with HigherDOSE, offers wellness services at airport lounges and plans retreats with Kona Village Resort in March and May 2026. They launched a Companion Concierge for seamless dog travel, managing paperwork and logistics across airlines.

🍽 Five-star Bovey Castle in Dartmoor will host the "Battle of Eden 2026: A Night at the Movies" competition on 28 February 2026. Five head chefs from the Eden Hotel Collection will compete, including Stu Deeley, a MasterChef winner. Guests will judge film-inspired dishes. The chefs have over 80 years of combined fine dining experience. The event is part of a two-night stay with themed activities, golf, and spa access starting 27 February. Mark Chambers praised the chefs' elite backgrounds.

📅 Webinar by Incite on exporting to APAC markets in 2026. Participants will learn how to select distributor partners, craft pricing strategies, and develop marketing plans. The session will end with a Q&A, leveraging Incite’s 15 years of experience in F&B brand growth in Asia-Pacific.