A strategic milestone for Choice Hotels in France
🏨 Choice Hotels EMEA is expanding by adding 50 Quality Suites hotels in 41 new French destinations, totaling over 4,800 rooms. This expansion increases their French portfolio to 107 hotels from 57. The initiative follows a 20-year strategic agreement with Zenitude Groupe signed in April 2024. The collaboration introduces co-branded concepts and emphasizes long-stay comfort. The strategic locations focus on transport hubs and business centers, catering to diverse travelers and embracing new hospitality trends for sustainable growth.
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