Cheval Collection hails growth after loyalty launch
🏨 Cheval Collection's loyalty program, Cheval DISCOVERY, surpassed its enrolment target by over 40% in just six months. One property exceeded its target by 500%. GHA DISCOVERY's loyalty program achieved $3.2bn revenue, a 21% increase from 2025. Cheval Collection expanded to over 950 units, opening Cheval Maison – Expo City Dubai in 2026 and planning launches in 2027 in Glasgow and Riyadh. The program offers 4-7% D$ rewards and discounts across 950+ properties.
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