Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property
🏨 Group bookings offer stability, predictable revenue, and operational ease, especially during low-demand periods. They allow booking in advance but may displace more profitable transient guests, who offer higher ADR and rate control. A revenue displacement analysis helps determine profitability by comparing group value to potential transient earnings. Example: $5,500 group revenue (10 rooms, 2 nights) versus $3,900 transient. For optimal decisions, leverage data insights and consider negotiation strategies.
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