Unpacking the true cost of hotel distribution
📈 May 12, 2025: HSMAI highlights hotel distribution costs, emphasizing the complexity of comparing OTAs with direct bookings. Direct bookings may not always be cost-effective due to ads, loyalty, and labor. Tools like Juyo Analytics aid in cost estimation but can be resource-intensive. NRevPAR isn't fully sufficient, and Google PMAX offers competitive advantages. Hoteliers need agility and transparency for long-term success, focusing on benchmarking and distribution strategies.
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