Great expectations: The why, when, how and with what of entering a new hotel market
🏨 Aqua-Aston Hospitality, founded in 1948 with 25 properties in Hawaii, expands into Tempe, Arizona, with dual-branded Fairfield Inn & Suites and TownePlace Suites. Hotel Equities enters U.S. Virgin Islands with a new Hampton by Hilton, the first development there in 30+ years. Hyatt introduces Hyatt Studios in the upper-midscale, extended-stay category. Hilton enters five new markets, including Bermuda and Paraguay. Coury Hospitality's Vin hotels launch in Grapevine, Texas, and Rogers, Ark. Hotel Equities grew from two to over 40 hotels in Canada since 2018, with a plan for similar expansion in the Caribbean and Latin America.
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