🗣️ "If you master purpose, value proposition and personality, you build brands that are future-proof.” Jean-Yves MINET oversees some of Accor’s most powerful brands as Global Brand President… | Hospitality ON
📈 Jean-Yves Minet, Global Brand President at Accor, manages ibis, ibis Styles, ibis budget, Novotel, and Mercure Hotels, representing nearly 70% of the group's global portfolio with over 3,500 hotels worldwide. He emphasizes mastering purpose, value proposition, and brand personality to ensure future-proof brands. Minet's approach focuses on delivering consistent, valuable experiences globally, shaped by his non-hospitality background. His full interview on brand strategy is available on Hospitality ON.
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