Accor appoints new chief franchise officer for key divisions
📈 Accor appointed Leire Leoz as chief franchise officer for its Premium, Midscale, and Economy division, effective February 2, 2026. 🎉 She will report to deputy CEO Jean-Jacques Morin and join the executive committee to boost franchise operations. Leoz, with over 20 years in franchise management, previously worked at Marriott. Accor operates over 5,700 hotels globally and plans to expand through franchising, with a development pipeline exceeding 250,000 rooms.
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