Innovation

📰 14 October 2025, Paris: Influence Society published Q4's Societies Quarterly, exploring design and technology's impact on hospitality. Highlights include Dubai and Abu Dhabi's electric flying taxis, Barcelona’s Hotel Praktik Bakery's integrated retail model, and Porsche's Cayenne EV with wireless charging. The edition is available online, offering insights for hospitality leaders seeking future guest experience trends. Influence Society focuses on blending design, technology, and hospitality to craft future-ready, narrative-rich brand experiences.

📈 Hospitality industry leaders face challenges during seasonal surges, when increased bookings lead to higher stress and burnout among customer service agents. Real-time automation helps by adapting workloads, offering breaks, and providing coaching. AI tools flag early burnout signs, allowing interventions. Leadership should prioritize employee well-being, use technology empathetically, and maintain transparent communication. Investing in adaptable tech and people-first strategies ensures employee well-being and customer satisfaction, ultimately safeguarding brand reputation.

📰 Ferrari debuts its first four-door car, redefining luxury performance in 2025. Porsche introduces wireless-charging EVs, eliminating cable use. Dubai is gearing up for flying taxis soon. Marriott employs AI to transform guest interactions. Bottega Veneta showcases a craft-focused installation at Harrods. Lego develops a new design campus centered on creativity. Secret events by Cartier and Bottega Veneta trade exclusivity for allure. Subtlety emerges as a key trend, emphasizing intentional and precise innovation in the hospitality sector.

📰 Amex's new Platinum card, a product of months of R&D, features a mirror finish, UV laser etching, and ink printing to enhance its physical appeal in a digital era. AI is reshaping luxury services by taking over repetitive tasks but can't replace the nuanced touch of human hospitality. Figure AI's Figure 03 robot, intended for hotel service, highlights a gap between technological possibilities and actual industry needs. Concierges remain irreplaceable due to their human touch and connections.

🤖 Chatbots have evolved into AI agents, transforming digital interactions. AI agents utilize advanced large language models and natural language processing, enabling fluid, empathetic, and context-aware exchanges. They provide personalized recommendations, act as digital concierges, and perform autonomous actions. However, AI agents face challenges like hallucinations, overpromising, and privacy concerns. While AI agents enhance service and guest experience in hotels, adoption barriers still exist for end-to-end transactions. Organizations must manage risks to fully leverage AI agents' potential.

📱 In the global hospitality landscape, 76% of consumers prefer services in their native language, while 40% won't purchase in another language. Multilingual AI Agents, like TrustYou’s, provide real-time support by understanding context and cultural nuances, offering seamless communication for guests worldwide. Hotels using multilingual AI report faster response times and higher guest satisfaction, reducing costs on translation services. AI Agents maintain brand consistency across regions, helping hotels set new service standards while scaling guest support globally.