Innovation

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Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

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Insights to Own the Future

📊 Activate Consulting's 10th annual insight report on technology and media outlook is now available for download. This comprehensive report offers a deep dive into upcoming trends in technology, internet, media, entertainment, eCommerce, and sports, informed by large-scale consumer insights, industry and economic analysis, and Activate Consulting's proprietary expertise.
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Rtfkt — an early Web3 fashion success story — is folding

🎮 Rtfkt, a Web3 streetwear brand acquired by Nike in 2021, will cease operations by January 2025. Founders Benoit Pagotto, Steven Vasilev, and Chris Le announced the shutdown on Discord and X, calling it a "new chapter." Rtfkt, founded in 2020, reached $185.3 million in NFT sales revenue before its acquisition by Nike. A final website update and a product drop 'Mnlth X featuring the Blade' are scheduled for this month. The brand's future and its integration with Nike's digital strategy after the closure remain uncertain.
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Grubhub Onsite and Hilton Expand Partnership to Elevate the Guest Experience

🍔 Bikky, a data platform for restaurants, partnered with Haven Hot Chicken, a fast-growing Nashville-style chicken brand founded in 2020 with nine locations. Haven leverages Bikky to understand guest behaviors across all outlets, influencing decisions from menu to marketing. Insights from Bikky enabled Haven to retain a strategic menu item and enhance their marketing precision. Haven is poised for ambitious expansion in 2025, with detailed demographic data to inform site selection and maximize ROI. Bikky's clientele includes fast casual brands like Dave's Hot Chicken and Bojangles.
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Grubhub Onsite and Hilton Expand Partnership to Elevate the Guest Experience

🔥 Bikky, a data platform for restaurants, partnered with Haven Hot Chicken, a rapidly growing Nashville-style chicken brand founded in 2020 with nine locations as of summer. The partnership enables Haven to analyze customer behavior and make data-driven decisions. Bikky's insights helped Haven retain a lower-selling menu item, the caesar salad, due to its influence on customer frequency. Haven plans to double store count in the next year, with Bikky aiding in expansion success measurement. Bikky also serves brands like Dave’s Hot Chicken and Bojangles.
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Reviving the GDS Advantage: Maximizing Hotel Bookings through Travel Sellers

🏨 North America leads in GDS usage, with 91% of travel sellers using it as much or more than 2 years prior. Latin America (51%), Europe/Middle East/Africa (57%), and Asia Pacific (56%) report increased GDS usage. Over two-thirds of travel sellers are influenced by GDS ads, and 93% respond to terms like “free” or “complimentary”. Sustainability is important for 60% of sellers. Effective GDS campaigns need audience insight, tailored marketing, performance optimization, and relationship building to engage global travel sellers and increase hotel bookings.
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How Fire & Vine Hospitality Transformed Customer Engagement with RTN Data Standards and Oracle CrowdTwist

💰 Fire & Vine's private dining business generates 30-35% of its total revenue, primarily from corporate clients. The company is using CrowdTwist to segment customer profiles for targeted marketing campaigns. The transition from a 12-year-old legacy loyalty system to CrowdTwist began with the intention to keep initial functionality, but by 2025, Fire & Vine aims to fully leverage the new system's capabilities for personalized customer rewards and employee engagement programs, as discussed at MURTEC 2024. The company is focusing on personalization, with plans to run exclusive offers for loyal customers and create tailored incentives for employees.
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Church’s Texas Chicken Adds Voice AI Ordering at the Drive-Thru

🔥 Bikky, serving multi-unit restaurants, partners with Haven Hot Chicken, founded in 2020 by four local restauranteurs. Haven opened their ninth location in summer, named one of the fastest growing businesses in the state and country, with their chicken sandwich titled “Best Bite in Town” by Food Network. Haven leverages Bikky for guest tracking, behavior analysis, and data-backed decisions, recently guiding a strategic choice to keep a lower-selling menu item for its role in driving guest frequency. Haven aims to more than double store count in 2025, with Bikky supporting their expansion and site selection, informed by detailed guest demographics and behavior data.
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Unlock the Power of Google: Drive Direct Bookings Like Never Before

📰 STAAH's "Get Google" connects properties to Google’s hotel booking engine, increasing visibility and direct bookings while reducing OTA reliance. Appearing on Google Search, Maps, and Travel, it integrates with booking engines for seamless reservations. "Get Google" lowers commission costs and boosts competitiveness in the hospitality market. To integrate, STAAH partners activate the add-on, aiming for higher returns and improved guest relationships. More information and activation available through STAAH's website and sales team.
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Haven Hot Chicken’s Harnesses Guest Insights

🍗 Bikky, specialized in customer data for multi-unit restaurants, partners with Haven Hot Chicken, a Nashville-style chicken brand founded in 2020, which opened its 9th location in the summer and was recognized as a fast-growing business in the state and country. Bikky's platform enables Haven to track guest behavior, make data-driven decisions, and improve marketing effectiveness. The data helped retain a strategic menu item and will inform site selection for expansion plans targeting 2025. Bikky's CEO, Abhinav Kapur, highlights Haven's goal to double store count next year.
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